Can You Trust Everything You Read in Beauty Industry Forums?
Transparency, education and the responsibility we all share in building a stronger professional beauty industry. If you’ve been in the beauty industry for any length of time, chances are you’ve found yourself scrolling through a Facebook group looking for advice or community. Perhaps you’ve searched...
From Australia to New York: Sharing Lash & Brow Innovation Across the Globe
When a brand has been shaping an industry for more than 30 years, travel becomes part of the story. For Elleebana, 2026 has already been a year defined by connection, education, and innovation across the globe. From Japan to Slovenia, Greece to New York, our...
“Competitions don’t just make you feel like a better artist – they make you become one.” – Elleebana World Cup 2026
One of the biggest misconceptions about competitions is that they're only valuable if you win. In reality, the greatest reward often comes long before the results are announced. Spanning across sport, art, business, and education, competitions exist because they challenge us to step outside of...
Top Skills You Need to Become a Successful Lash Artist in 2026
As you may have already noticed, the lash industry has evolved. With beauty trends constantly ebbing and flowing, and the cost of living crisis impacting clients globally, lash artists need to continuously adapt. Clients are becoming more selective with where they spend their money, placing...
Online vs In-Person Lash Lift Training: Which Course Is Right for You?
As the lash industry continues to evolve, so too does the way we learn. With more flexibility than ever before, artists now have the option to train either in a traditional classroom setting or through advanced online education platforms. At Elleebana, both pathways are designed...
Helyx Hybrid Dye: The Choice Brow Artists Are Switching To
This month marks one year since we launched our Helyx Hybrid Dye to the world, the first-ever hybrid dye infused with Kera-Veg 18. Did you know this product was originally set to launch at the end of 2024? But Otto being Otto, it had to...
Patch Testing for Lash and Brow Services: What Every Salon Needs to Know
You’ve had a new client book in. They’ve never had a lash lift or brow lamination before, and they mention having sensitive skin or a history of allergies. So what’s the safest way to move forward while protecting both your client and your business? Patch...
From Passion to Profession: How Beauty Education Is Empowering Women Worldwide
Each year, International Women's Day gives us the opportunity to celebrate the achievements of women across industries and communities. Within the beauty industry, women continue to lead the way, building businesses, mentoring others, and creating careers that offer both creativity and independence. At Elleebana, we’ve...
Decoded By Otto: The Science Behind Better Lash Lift Results
For years, one thing has continued to drive our education philosophy — understanding the why behind what we do. Why processing times matter.Why hair structure responds the way it does.Why some techniques protect integrity long term… and others lead to inconsistency. That’s exactly why we...
Elleebana at the 2026 Beauty Squad House
Each year, Mocha Group, brings together the rising stars of the Australian beauty industry through the Beauty Squad competition. This signature initiative supports four emerging beauty therapists, dermal clinicians and salon owners by giving them invaluable opportunities for mentorship, professional growth and connection. Finalists enjoy...