fbpx
Elleevation Masterclass Perth - Ellee-Vate your skills, business growth & passion with Elleebana's Masterclass. Perth, May 20

News

Otto Mitter’s 5 Tips to Growing with Lash & Brow Services

Otto Mitter’s 5 Tips to Growing with Lash & Brow Services

To grow in the beauty industry we need to adapt and stay up to date with trends that are beneficial to boosting our bottom line in business, of course, you need to always do extensive research and find the most viable trends that can go the distance, importantly, when we are choosing new additions to our menu we always need to ensure they represent us in the best way to make sure as therapists we uphold a great reputation and that our clients have a wonderful experience.

Diversification is a keyword in business growth, if you can keep your treatment menu diverse you open more possibilities and a key role to profitability in business is to maximize our income in the least amount of time spent. Lash & Brow services have become a leading mainstay in many salon menus around the world, they have powerful key benefits of giving instant gratification results and you can combine services to maximize profit within the same appointment time, win!

Lash and brow services have a broad range of options such as eyelash extensions, lash lifting, brow shaping, cosmetic tattooing, lash and brow tinting, these have boomed over the last few years because having gorgeous lashes and brows is an essential part of our overall beauty regime, you can have gorgeous skin, but having amazing lashes and brows pushes the beauty scale to the next level. In the growing world of Instagram and social media, the education and information that is available on the benefits of these services have created more demand, allowing salon owners to grow and enhance their businesses from these wonderful services.

Otto Mitter’s First Tip

The first tip for growing your business in the lash & brow scope is to “immerse yourself in quality education”. There are a lot of brands and products available in the industry and they all have similarities, but they also have subtle differences that can deliver very different outcomes or results. Immersing yourself means really investing not just financially, but personally in time to ensure you master your craft and ensure you get the results that are going to have your clients coming back again and again.

Otto Mitter’s Second Tip

My next piece of advice is “grow your customer base”. Adding lash and brow services to your menu will be an exciting addition, you’ve completed your training and now you’re ready to see those clients come walking in the door right? But they aren’t just magically going to appear because you add it to your menu and even if you have existing clients they still need to see the proof of why these services are so amazing to have. The first thing to do is start building your portfolio of work so you can showcase the gorgeous results that you can achieve with these services, ensure you have good lighting and clear before and after photos or videos of case studies, and add these to your salon prospectus, iPad, social media and website to show to your clients the beautiful work that you are doing. Consistency in showcasing great results is key and will help the interest grow.

Otto Mitter’s Third Tip

One of the things I love about these services is having the ability to “increase the frequency of transactions”. Lash Lift services tend to last on average 6, 8 and even 12 weeks depending on the system you choose and the clients lash growth cycle, but having your clients in every 6 weeks is ideal as the more times you see your client throughout the year the more income for you and the more care and attention is given to your client to ensure their lashes and brows are maintained and looking on point. Choosing a Lash Lift or Brow Lamination system that is gentle on the hair and minimizes chemical damage will allow clients to come in around the 6-week mark, this is going to benefit you and your clients more in the long run, not only from a profit sense but from a positive customer experience sense. Brow shaping, eyelash extensions, and tinting are all services that can be incorporated in frequencies of 4 – 6 weeks so they make an ideal partnership to help increase salon revenue.

Otto Mitter’s Fourth Tip

Another great benefit of lash and brow services is they help to “increase the average spend of each client”. This is a huge benefit to making your salon more profitable because you don’t need to spend any more time, but you can double the revenue. For example, Lash Lift can be coupled with a Brow Lamination at the same time, the key here is to immerse in excellent training and then practice combining them in one service and once you have the confidence you won’t be turning back. The average treatment time for a lash lift is approximately one hour, most salon owners need to be bringing in a minimum of $75 – $100 per hour to cover expenses and make some profit, designing a treatment package with a Lash and Brow lamination combo service allows you to charge approximately $150 – $200 for the hour, add some tinting into this package and you can increase this revenue further. Let’s think about this over a year over a range of clients, if you’re bringing in 150k a year with services, that could double to 300k a year! See the difference in how this all adds up in the long run? It can really take your business to a whole new level.

Otto Mitter’s Fifth Tip

Another huge benefit is the aftercare program which helps you earn extra income as well. After I perform lamination services I apply a specialized aftercare mascara or lash conditioner to the clients’ lashes such as Elleeplex by Elleebana, which adds instant volume and conditioning, and every single time clients see the results, they are amazed at the extra length and volume that is achieved, but not only that, the aftercare products are packed full of essential vitamins and ingredients that give longer lasting results and healthier looking lashes. It’s a win for everyone and what I love about it, is it’s not something that becomes a hard sell! Your clients literally say “Can I have one of those please? Thank you”.

Once you master the art of lash and brow services and build trust with your clients, it creates client loyalty and “increases client retention”. Offering these services does require skill and dedication but with quality education and excellent products most challenges are overcome, all that is left is to add your personal touch and excellent customer service. The world of Lash and Brow has become a multi-billion dollar industry in its own right, by incorporating these into your menu you’ll be well on your way to growing your beauty business to new heights.

 

Click Here to Learn More About our Multi Award Winning Education

 

 

 

 

 

 

 

 

Article was written by Otto Mitter, Otto is a multi-award-winning lash and brow educator, product developer, cosmetic chemist, and owner of global beauty brand Elleebana. You can follow the journey @elleebana on Instagram.

read more

Elleebana’s Top 3 Insights for Exceeding Customer Expectations

Elleebana’s Top 3 Insights for Exceeding Customer Expectations

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”

-Maya Angelou

How often do you hear stories from your friends, family members or clients regarding moments of negative customer service that they have experienced at an establishment? How likely are you to visit those establishments for your next purchase, service or treatment?

Unlikely? You’re not alone!

In fact, in a 2020 Achieving Customer Amazement Study published by Forbes Magazine, more than 1,000 consumers were surveyed which identified 96% of customers will leave a business due to a negative customer service experience.

This leads us to ask the question…

If customer service has such a profound impact on our clients overall experience and their choice of business or brand, what steps can we take to ensure that our customer service reflects the same love, passion and devotion we have for our craft?

Let’s discuss some of the key focuses that we embed here at Elleebana HQ to ensure that all our clients have a positive and personable customer experience with us.

Elleebana’s Top Three Insights for Customer Service:

1. The First Point of Contact

Whether you communicate with your customers via phone, email, SMS, social media or in person, the first point of contact is your customer’s first taste of what you’re serving.

A friendly, approachable disposition helps to make your customers or clients feel at ease, welcomed and comfortable.

Smiling can increase mood-enhancing hormones and helps to decrease the effects of stress-enhancing hormones.  Greeting your customers with a smile sets the tone for the conversation.

If you are communicating with your customers and clients through various channels online, you can still illustrate your amazing customer service through polite, friendly and personable messages.

Providing a friendly service to your clients is how you control the tone or the energy of the conversation and in return, will represent a positive customer service experience.

2. Solution-Focused Approach

Whether people are looking to make a purchase, searching for a service provider or requiring assistance, customers who approach your business will always seek action.

Actively listening to your client and giving them personalized advice or solutions,  is when we see the rudiments of great customer service.

Turning the focus on the solution is what helps your customer feel acknowledged and validated.

Whether they are coming forward with a question, a technical issue, a concern or simply providing feedback, it is vital to have clear and precise procedures and solutions in place for you and your team to streamline your customer care experience.

3. Product & Service Knowledge

Understanding and being confident with your products or services is visible when you are communicating with your customers.

Having in-depth knowledge of what your business represents, the products you are using, and the services you are providing will instill confidence in your client.

Ensuring that customer service staff have clear and easy to access references for information and providing them with tools and resources to find information promptly will ensure that your team is confidently equipped – expediting the service in a professional and efficient manner.

These top three insights create a great foundation to facilitate a positive and welcoming environment for all of your customers and your team; giving your products or services a stage to shine.

Ultimately, customer service is a feeling.

The feeling you experience when you walk into a business when you explore a website or the feeling you have when you are greeted by the front desk staff.

It’s the feeling you have after your lash lift or brow lamination and you’re looking in the mirror at the end of the day.

It’s the feeling of peace, tranquillity and beauty that we hope to share with all of our Elleebana clients, friends and family.

read more

Elleebana Master Educator on the Spotlight – Meet Kristy-lee Roberts

Elleebana Master Educator on the Spotlight – Meet Kristy-lee Roberts

I suppose I was like every other small-town country kid, playing outside in the dirt until the mosquitoes came out, working on the family farm, and learning how to drive in the front paddock. I remember some key core memories from my childhood – mostly these revolved around saving some sort of animal in distress and leaping into action, regardless of the species.

 

This triggered my career ambitions early and I had always wanted to be a Vet or work with animals in some sort of capacity, but then I thought about the animals I would lose or perhaps not be able to save, so I changed my mind on that one and left career prospects to the back of my mind. Fast forward to high school I wasn’t really a sporty kid – I LOVED the arts (I was always drawing and creating something), biology, and chemistry – quite fitting that those key subjects play a big part in my current role now.

 

In 2008 came my first big life event, my family and I moved to North Wales in the UK! I have family connections in England and Wales, so had visited there before I moved – living there in total for 11 years in a seaside town called Llandudno! A big chunk of my life was spent outside of Australia, where I was lucky to be able to travel to different countries, there are still so many places on my list that I would love to see! In 2010 I attended the local college and jumped in to my first ever Beauty Course, with the arty background, I had always had an interest in makeup artistry and nail art so this was perfect for me. I learned everything from waxing, manicures, pedicures and lash perming – hands up if you remember the white rods! I really enjoyed doing treatments and making people feel good, so I started gaining a small client base, mainly doing mobile beauty treatments whilst working alongside my main role in Mental Health, eventually a few years down the track, I left my role in Mental Health and focused solely on Beauty where I invested in further courses for lash extensions, wedding makeup, nail art, brow lamination, volume lashes, dermaplaning, and facials – you can never stop learning.

 

In 2012 saw the most life-changing event of all. The birth of my little girl Ava. Becoming a parent is without a doubt one of the most challenging yet rewarding experiences I have been blessed with. I hope that I am able to continue to be a strong role model and positive influence for her and to let her know that there may be small blips on your journey, but there is always something truly exciting on the road ahead. After some time, I had begun renting a space in 2018 in a great salon owned by one of my Tutors – these ladies are incredible and truly inspirational. I learnt so much more about the industry and I loved every second of it – then covid happened. As I was self-employed and couldn’t work, I felt really lost, like many other perhaps at the time.

 

In 2020 we moved back home to Australia! Quarantine was an experience. I had second thoughts about returning back home it became a little overwhelming, after spending so much time in North Wales, making many memories, and building a life. These huge adjustments to come for our family was going to be hard but I am so incredibly glad I decided to do it!

 

I had originally applied for a dispatch role here at Elleebana HQ however was fortunate to be able to land the role as an Elleebana Educator here in Queensland. I feel this was the piece of the puzzle I was missing! Joining the Elleebana family came at a point in my life where I needed it. It gave me purpose again; it provided me with challenges and a support system that I was looking for to further grow and begin to believe in myself. I have been able to meet so many amazing, passionate people and learn some incredible new things. Elleebana has really provided me with a key to unlock the future, to be able to gain so many opportunities and make some new incredible memories, not only for me but for my daughter Ava as well – so to Otto and Zoe I am truly thankful.

 

2023 is going to be another spectacular year!

 

read more

Coming to America – During COVID!

Coming to America – During COVID!

Are you looking for some online support and 𝙸𝙽𝚂𝙿𝙸𝚁𝙰𝚃𝙸𝙾𝙽 today? Well, look no further! 𝙏𝙐𝙉𝙀 𝙄𝙉 on PodBean as Otto Mitter @ottomitter jumps on ThreeBs podcast to talk how Elleebana USA started in Chicago during COVID.

The world of beauty business is full of opportunities and one that is growing exponentially. The lash and brow industry alone has been steadily growing over the last two decades with eyelash and brow services being huge mainstays in salon menus. To own a successful brand in the lash and brow industry is a remarkable opportunity. However to keep a brand growing for over 2 decades requires a lot of resilience, innovation, hard work and a few stars aligning every now and then helps you be up with the front runners.

Australia born and globally loved brand Elleebana is one of those such brands, 26 years in business and going stronger than ever before is something that is virtually unheard of. This longevity in the lash industry is a testament to the dedication of Otto Mitter and his team at Elleebana global headquarters as they pave the way for lovers of all things lash lift and lamination in over 60 countries around the world.

Tune in on PodBean to hear the challenges he has faced in the world of lash and brow lamination during COVID.

Listen Now!

 

read more

Another WIN for the Elleebana team!

Another WIN for the Elleebana team!

We are so excited to share that Elleeplex Profusion has just taken the reader’s choice awards for FAVOURITE LASH AND BROW TREATMENT OF THE YEAR!!!

Elleebana proudly released the next generation of lash and brow lamination in 2020 after 2 years in the making with clinical trials. Since then, Elleeplex Profusion has taken the world by storm and has become trusted by experts in 60 countries!!! It has also gained popularity not only because of its outstanding performance as a dual system but also because it really takes the worry out of overprocessing. 

There is a reason we keep saying Elleebana continues to push the treatment evolution envelope and influence the global market with innovation and excellence and this award is just a reassurance that we are on the right path to continue offering innovative solutions to our Lash Lovers community.

We can’t thank you enough for everyone who voted for us!!!

 

read more

Proud to be a WINNER!

Proud to be a WINNER!

It’s a special moment in time for us here at Elleebana. The delight we feel in sharing this with you is more than you will ever know.

The ABIA awards not only closed a weekend full of joy and connection in the beauty industry but also brought together the industry’s elite from all over Australia. With so many fantastic entries in each category, it is extraordinary to have Elleebana’s hard work and dedication to the industry recognised on such a global scale.

Launched in 2012 by esteemed trade visionaries Mocha Group, the Australian Beauty Industry Awards (ABIA’s), combined with the Australian Make-up Artist Awards (AMIA’s), are the trusted national award platforms which provide a benchmark of excellence across both specialist and individual categories across beauty, aesthetics and make-up expertise.

Mocha’s Owner/Publisher Linda Woodhead understands the pressure these creative entrepreneurs have faced during the pandemic and believes it’s time to shine a bright light on these stand-outs;

“Both the beauty and make-up artist industries are incredibly resilient and made up of some of the most hard-working individuals and teams you could ever meet. We hope that their local communities will support them through these difficult times and acknowledge the work that has gone in to seeing them recognised as Australia’s best on a global scale.”

In addition to Elleebana, the awards were sponsored by some of the biggest brands including Dermalogica, Beauty Expo Australia, Sustainable Salons, The Global Beauty Group, Issada, Ultraderm and other incredible names in the industry.

Elleebana is proud to be a winner and take the Best Business Performance of the Year Award home!!!

read more

Sydney Beauty Expo was a huge success!!!

Sydney Beauty Expo was a huge success!!!

Team Elleebana brought the Ellee Magic, had an experience we won’t forget, and made this year’s show one for the history books!

The excitement was more than we could bear as we all were so thrilled that the show finally returned to the industry.

We unleashed the latest product releases, had product demonstrations throughout the weekend with Elleebana Master Educators, had a blast meeting the Elleebana tribe and had the pleasure to accept the ABIA award for Best Business Performance of the Year (non-Salon) 🏆 but this is a topic for another post. Stay tuned!

This was certainly a weekend to remember and can’t wait to see all of your beautiful faces in Sydney next year!!!

read more

Overcoming challenges in the world of lash and brow lamination with Otto Mitter

Overcoming challenges in the world of lash and brow lamination with Otto Mitter

Are you looking for some online support and 𝙸𝙽𝚂𝙿𝙸𝚁𝙰𝚃𝙸𝙾𝙽 today? Well, look no further! 𝙏𝙐𝙉𝙀 𝙄𝙉 on Spotify as Otto Mitter @ottomitter jumps on Beaute by ABIC podcast to talk about overcoming challenges in the world of lash and brow lamination.

Otto Mitter’s path into the beauty world was inevitable, since a young age, Otto was introduced to the world of beauty by his mother who started one of Australia’s pioneering beauty, slimming & health clinics. Otto’s mother wrote and contributed to the first competency-based beauty therapy training in Australia (wrote the Diploma of Beauty Therapy, Diploma of Health Science and Aesthetics, and founded the Gold Coast Training Academy who graduated thousands of beauty therapists in Australia). Having been brought up by such an influential person in the industry it was only a natural progression that Otto found himself studying make-up artistry and all things lash & brow at the Gold Coast  Training Academy straight out of high school. Fast forward to now and after two decades of studying the art of lashes, brows, beauty, and cosmetic formulation, Otto and his team at Ex-Import (Elleebana) currently produce and supply lash & brow enhancement ranges for professionals and develop educational programs for over 60 countries across the globe and have a combined team of over 300 trainers worldwide. Otto’s dedication to education has seen him as a guest speaker and educator at the world’s most prestigious beauty and lash events.

Otto has a passion for continuing education, working with leaders in the industry, and helping up-and-coming beauty therapists, lash artists and educators develop their profiles and careers, which is appreciated by his team and colleagues around the world.

Tune in on Spotify to hear the challenges he has faced in the world of lash and brow lamination.

 

read more

Front Cover Vibes

Front Cover Vibes

Elleeplex Profusion, the art of health lamination is making headlines in Australia!

Lash & Brow lamination has captured the hearts of therapists and clients around the globe with a surge of brands entering the market as they compete for the top spot of being the most trusted and reliable product choice for lamination specialists.

Elleeplex Profusion is fast becoming the answer for lash specialists due to its foolproof formulation that takes the worry out of overprocessing or damaging lashes during the treatment process. Overprocessing has been a scary word when it comes to lash lifting because when performing lash lifts and laminations it requires precision and skill to avoid overprocessing issues.

Flick over to page 22 to read the article written by award-winning global lash & brow educator, Otto Mitter.

read more

Elleebana is coming to the Beauty Expo Australia

Elleebana is coming to the Beauty Expo Australia

The ultimate professional beauty event is back and we are excited to be part of it!

The Elleebana team is excited and ready to unleash the latest product releases at the Australian Beauty Expo, the ultimate professional beauty event. With product demonstrations throughout the day and exclusive Beauty Expo offers, the Elleebana stand should not be missed if you are heading to Sydney!

Following huge popularity in Chicago and Las Vegas, the Elleebana Flex Rods will be available at the Elleebana stand along with Elleeplex Profusion Lash & Brow Lamination, Elleefix Brow Styling, Regen 2.0, and Elleebana award-winning products.

Click below to get your tickets and see you in Sydney!!!

Buy tickets!

read more

Step into Luxury

Step into Luxury

We are glowing on the Cover of Professional Beauty Luxury Issue!!!

Known as the bible of the beauty industry, Professional Beauty features a cover story about Elleebana’s brand building and business growth.

Managing Director, Otto Mitter shares exclusive insights about building a business and his top five ways to ensure success. He uses these crucial principles on a daily basis in his company.

“The world of business can move quickly, you might have new treatments incorporated into your menu, you might have a new product range you wish to launch or you might have some expansion in your premises that need to come to fruition. Goals can change very quickly depending on many factors. Staying on top of this helps you know where you’re going and where you have been, but if you don’t have them,l you can find yourself wondering what to do next, which can cause a lot of unwanted stress and slows down the process of getting ahead.”

Our cover team:

Photographer: Nadia Masot

Hair and Makeup: Mia Connor

Styling: Laura Churchill

Model: Abeny Nhial

Creative Director: Otto Mitter

Read more here!

read more

Elleebana Master Educator on the Spotlight – Meet Amie Buckley

Elleebana Master Educator on the Spotlight – Meet Amie Buckley

My mum always told me from a very young age that one day I was going to be a teacher, I Would spend hours teaching my little brother new things. I taught him how to ride a bike and how to read. Teaching was never something I thought I would pursue because when I thought of teaching all I pictured was a primary school teacher and that was never something on my radar (I take my hat off to all the primary school teachers, especially since having children of my own).

My first real job was at a stationery company where I completed my certificate III in retail, I then moved on to hospitality part-time, studied Event management and tourism full time and successfully achieved my diploma. I had my first son and realised events meant that I had to dedicate my every weekend, day and night to my career and was feeling a little lost on what to do next.

I have never been afraid to study and learn new skills, eyelash extensions became an obsession of mine so I enrolled in a beginner’s classic lash extension course. It was then I realised I had found something I absolutely love to do! This course was just the beginning, I attended training in lash lifting, volume lash extensions, waxing and threading and opened my very own salon all while expanding my little family.

I attended lash conferences and met so many like-minded professionals in the industry who helped me to progress and motivate me even further. After 1 year my lease ended and I had the choice to find a new location or upskill my experience and work in local salon. I decided to move on and work for a lash and brow salon and this is where I began my education journey. This salon offered small classes for lash extensions and lash lifting, I learned the curriculum and was running classes in no time! A friend of mine in the industry sent me a link to Elleebana’s training position. I knew this was exactly where my path had taken me and I immediately applied. Who would have thought after all these years, my mum was right!

Elleebana has been my family for 2 years now, during this time I have delivered many courses both in person and online, entered and won a global competition for brow lamination, completed my certificate 4 in training and assessment and presented at Symposium in Las Vagas in front of 100 beauty experts. Being an educator is so rewarding, knowing you have helped someone achieve a new life skill will forever be one of my greatest accomplishments.

Dreaming big is one thing but having the opportunity to fulfill these dreams is another. Otto and Zoe are the most encouraging power couple who have offered me opportunities that I never thought it would be possible. These opportunities have allowed me to grow personally and professionally. This is still the beginning of my journey and I cannot wait to see what else is in store.

read more

What happened in Vegas

What happened in Vegas

This year’s lineup at the IESCS Vegas has been one for the history books! Showcasing the industry’s top educators, brands and leaders making this the highlight event of the year for lash artists.

Along with the Elleebana team, Otto Mitter, multi-award-winning educator, speaker, judge, and founder of global beauty brand Elleebana sprinkled the Ellee Magic and took all the attendees by storm with a Lash and Brow Lamination under the microscope Masterclass.

If you have missed Otto’s Masterclass in Vegas and Chicago, there is a very special class coming up in November in Pasadena, California.

This will be the perfect opportunity to meet the mastermind and formulator behind globally loved Elleebana and ask questions you want to be answered about lifting or lamination services.

Click on the link below to get your tickets now!

Buy tickets now!

read more

Proud to be a 2022 ABIA Finalist!

Proud to be a 2022 ABIA Finalist!

We are so excited to share this wonderful news with our Elleebana Family! Australia’s biggest beauty awards, the Australian Beauty Industry Awards (ABIA’s) has announced this year’s finalists.

Elleebana has been awarded finalist in Best Business Performance of the Year (non-Salon)

Thank you Mocha and Linda Woodhead for recognising Elleebana as an industry leader and congratulations to our peers and businesses that also made finalists!

 

Launched in 2012 by esteemed trade visionary Linda Woodhead and the Mocha Group team, the ABIAs are the trusted national award platform that provides a benchmark of excellence across both specialist and individual categories in beauty and make-up.

Winners are due to be announced on 21st August at The Star, Sydney at the hotly anticipated gala awards event which will be a welcomed chance to celebrate.

Following the cancellation of recent gala award ceremonies due to COVID restrictions, plans for this year’s gala event are full steam ahead with the most aesthetically clinical, creative, and entrepreneurial minds in the country set to gather together to celebrate their industry. The Star, Sydney will now play host to what is sure to be an evening to remember for these beauty icons.

The awards offer a wide variety of categories that highlight the leaders and experts in their field and encompass the full breadth of the industry’s diversity. As part of the awards’ constant evolution to reflect the latest global trends and developments, 2022 has seen a new category for the ABIA’s- Dermal Clinician of the Year. The acclaimed program which supports and spotlights next-gen talent, Beauty Squad is also back with winners to be announced at the gala event.

Tickets for the gala awards night are now on sale now mochagroup

read more

Elleebana is Coming to IECSC in Las Vegas!

Elleebana is Coming to IECSC in Las Vegas!

Otto Mitter, Zoe Mitter and The Elleebana Team are in Vegas and can’t wait to say Hi!!!

IECSC Las Vegas will help you:

Rejuvenate your business with a look at what’s new
Redefine services and bring back customer confidence
Reengage with the community with a fresh perspective

Why come and say Hi to the Elleebana team:

🏆 Otto Mitter, multi-award-winning educator, speaker, judge, and founder of Elleebana brings you the latest innovations and education in the world of lash and brow lamination.

▶ Talk about all things Elleebana, Elleeplex, and why our brand has been around for 25+ years.

▶ Watch our Elleebana educators in action during demonstrations.

▶ Face-to-face support and advice.

We can’t wait to welcome you to our booth with Lash & Brow applications demonstrated by Elleebana’s Master Educators using the next generation of Lash & Brow enhancement products!

 

read more

The Countdown is On!

The Countdown is On!

In just a few days Elleebana is about to make history again in the lash and brow world!

Over the last few months, the HQ Team and Otto have been busily preparing for our 7th Elleebana Symposium, our official education event for our Elleebana Educators and Distributors.

It has been incredible to reflect back over the previous 6 Symposium events in EU, USA and Canada and in and in only a matter of days, we’ll be doing our biggest one yet! Gracing the stage at the iconic Caesars Palace in Las Vegas for our USA team and we are at full capacity! Yep, we are completely SOLD OUT.

This one is going to be extra special, not only due to the caliber of speakers, education and activities in the program, but also because we haven’t been able to hold our Elleebana symposium for 2 and a half years now due to the global pandemic.

At Elleebana, we expose our team to incredible opportunities and culture, our network of elite educators span across the globe in over 60 countries giving you a wealth of knowledge and influence in the Elleebana sisterhood and brotherhood!

Setting the trend means we can never stop moving, Elleebana keeps the wheels of innovation turning so we can provide the best learning experience for our educators and we can’t wait to meet everyone in Vegas!

read more

Elleebana and The Beauty Squad 2022

Elleebana and The Beauty Squad 2022

Elleebana is a proud sponsor of the Beauty Squad 2022!!!

We are passionate about and understand the importance of giving back to the industry. That’s the reason we sponsor and support numerous global beauty events and competitions, with a solid focus on supporting up and coming therapists to develop their careers within the beauty industry.

Here’s a recap of what happened at the Beauty Squad House last year. Otto Mitter unpacked his story and shared his 5 tips for a successful business.

Beauty Squad is a special competition under the umbrella of the Australian Beauty Industry Awards recognising rising stars of the Australian Beuty Industry with prizes and mentorship to assist beauty therapists, dermal clinicians, specialists and salon owners on their road to success.

Open for entry now!

Beauty Squad

 

 

 

read more

Introducing Elleebana Flex Rods

Introducing Elleebana Flex Rods

The growth and advancement in lash lift procedures around the world have called for more options and more innovations. With that in mind, we are so excited to share the latest development to the Elleebana family, Flex Rods!

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲?

✨The ultra-soft silicone forms for a lash lift technique with a beautiful C curl curvature.

✨Superior grip and comfortable fit for the eyelid.

✨No adhesive required on the back!

✨Speeds up application time!

✨Takes the worry out of irritation on the skin from the adhesive

✨It’s going to change the lash lift game!!!

 

 

*Available soon!!!

read more

Destination: Elleebana Hometown, Chicago!

Destination: Elleebana Hometown, Chicago!

WE ARE SO EXCITED TO BE PART OF THE IECSC CHICAGO 2022!

Elleebana usually says “We’re coming for you”, but this time around is the opposite.

We’ll be HERE waiting for you! That’s right!

Chicago has been Elleebana’s Headquarters since 2020 and we can’t wait to open the doors of our hometown in the USA and welcome you to booth #513 with lash and brow applications demonstrated by Elleebana’s Master Trainer team using the next generation of lash and brow enhancement products.

𝙸𝚝’𝚜 𝚝𝚒𝚖𝚎 𝚝𝚘 𝚎𝚡𝚌𝚑𝚊𝚗𝚐𝚎 𝚒𝚍𝚎𝚊𝚜, 𝚒𝚗𝚗𝚘𝚟𝚊𝚝𝚎 𝚊𝚗𝚍 𝚖𝚊𝚔𝚎 𝚒𝚝 𝚑𝚊𝚙𝚙𝚎𝚗!
𝐑𝐄𝐉𝐔𝐕𝐄𝐍𝐀𝐓𝐄 your business with a look at what’s new.
𝐑𝐄𝐃𝐄𝐅𝐈𝐍𝐄 services and bring back customer confidence.
𝐑𝐄𝐄𝐍𝐆𝐀𝐆𝐄 with the community with a fresh perspective.

 

 

Talk about all things Elleebana, Elleeplex, and why our brand has been around for 25+ years.

Watch our Elleebana educators in action during demonstrations.
Face-to-face support and advice
When: Sunday, April 10, 2022 9:00am – 5pm

Monday, April 11, 2022 9:00am – 4pm

Where: Donald E. Stephens Convention Center, Rosemont, IL 60018

Otto Mitter, multi-award-winning educator, speaker, judge, and founder of Elleebana brings you the latest innovations and education in the world of lash and brow lamination. 

 

 

 

 

 

 

 

 

 

REGISTER NOW!

https://xpressreg.net/register/iecc0422/landing.asp?sc=&aban=&hkey=&iq=&vip=&tm=

 

 

 

read more

Top FIVE!

Top FIVE!

Our Lash Lord aka Otto Mitter has smashed as a TOP 5 of TWO categories of the Artistic Lash Awards 2022!

 

2nd Place Lash Speaker of the Year

 

3rd Place Lash Judge of the Year

 

Your team is extremely proud of your efforts, Mr. Mitter!

 

 

And it doesn’t stop there…

 

Elleebana is a TOP5 scorer of the “Lash Brand of the Year” category.

 

Being TOP 5 in THREE categories is the ultimate recognition of the effort and dedication of our team and our ability to stay focused on bringing innovation and excellence in service even during uncertain times.
We would like to dedicate this award to our amazing Distributors, Education team, and Students!!!
Thank you Artistic Fur team for organizing such an amazing event!

read more

Another WIN for the ELLEEBANA team!!!

Another WIN for the ELLEEBANA team!!!

Our Elleebana Global HQ Master Trainer/Lash and Brow ninja Kristy-Lee Roberts smashed TWO categories of the Skin Games competition.

1st Place – Fantasy Lash Category

 

It takes a lot for our Educators to put themselves and their work on the line. Being judged in daily life isn’t something that most of us enjoy, so when you are being judged for your craft, love and passion it’s and even harder step to take Into the competition arena.

 

2nd Place – Classic Lashes Category

 

 

Thank you KL for everything that you do for Elleebana, the students and customers who come to train with us!!!

 

“What an experience! I do highly recommend entering a competition when you can, there are so many categories you are able to enter so there is something for everyone. Its not all about winning, its about the participation, further developing your skills and getting out of your comfort zone!” Kristy-Lee Roberts

read more

The Power Couple!

The Power Couple!

AFTERCARE THAT BRINGS OUT THE BEST IN EACH OTHER!

The mascara that has the Lash Lift world talking!!!

Elleevate Lash Lift Mascara by Elleebana has been designed as an everyday mascara that can be worn on lashes with or without a lash lift.  This specially formulated mascara partners with a lash lift treatment and is gentle enough to be applied immediately after a lash lift in the salon.  Elleevate mascara enhances the effect of a lash lift beautifully and glides on lashes with no clumping – just gorgeous lash enhancement.

Elleevate’s innovative formula contains:

Keratin complex to protect and strengthen the natural lash while your clients wears Elleevate.

​​​​​​Arginine and Biotin to boost length and volume. Essential Amino Acids Arginine and Biotin play the important role of healing and strengthening which speeds up the repair time and promotes healthy growth of lashes that might be damaged from wearing lash extensions, over styling or require some extra care.

Elleeplex Advanced After Care Gel Mascara

Rapid absorption gel formula, that’s leading the way in Lash Lift aftercare! 

 

  • Enriched with proteins, amino acids and vitamin complex ingredients such as keratin, biotin, arginine, hydrolysed collagen, allantoin and panthenol

 

  • Specially formulated to help restore proteins, speed up cell generation, increase potassium channels in the cells and increase moisture levels to the hair

 

  • Includes sunflower oil extract and antioxidants which helps protect the hair and gives longer lasting colour stay results with lash or brow tinting

 

  • Can be used in salon as a finishing treatment to a lash lift

 

  • Can be applied before daily mascara – allow to dry fully before applying mascara or alternatively as nightly lash coating before bed

 

  • Use in conjunction with Elleevate for the ultimate lash lift aftercare.
Exclusively available to salons to retail to clients.

read more

Otto’s top 5 tips for a successful business

Otto’s top 5 tips for a successful business

The world of beauty business is full of opportunities and one that is growing exponentially. The lash and brow industry alone has been steadily growing over the last two decades with eyelash and brow services being huge mainstays in salon menus. To own a successful brand in the lash and brow industry is a remarkable opportunity, however to keep a brand growing for over 2 decades requires a lot of resilience, innovation, hard work and a few stars aligning every now and then helps you be up with the front runners.

 

Australia born and globally loved brand Elleebana is one of those such brands, 26 years in business and going stronger than ever before is something that is virtually unheard of. This longevity in the lash industry is a testament to the dedication of Otto Mitter and his team at Elleebana global headquarters as they pave the way for lovers of all things lash lift and lamination in over 60 countries around the world.

 

 

Elleebana has become synonymous with developing the world’s fastest lash lift system and creating gorgeous campaigns showcasing the magic of how Elleebana lash lift and lamination can unleash your natural beauty and eyelashes. Eyelash extensions are still up there with a girls favourite glam go to, but lash lifting has made its mark and it’s not going away any time soon. In fact Lash Lift has been here longer than eyelash extensions and now it’s arguably even more popular due to the time saving factor for the therapist and client, as well as the no maintenance lash enhancement which is so appealing to many in a world that is only becoming more demanding with time constraints, the world is getting fast out there and the beauty industry is moving to accommodate a busy lifestyle.

 

So how does one keep lifting for 26 years in the industry and keep up with the leaders? Otto Mitter tells us his insights into how he keeps focused on innovation and not sweating about the small stuff.

 

“In the last decade we have seen lash lift grow rapidly in the beauty industry, during my time a lot of lash brands have come and gone, only a select few have been able to keep the momentum going, but with the growth of more opportunists, entrepreneurs and OEM manufacturers we have seen an explosion of lash lift brands on the market especially in the last 5 years. There used to be about 10 – 20 brands, but now I could mention about 50 – 60 brands and this number continues to climb. It’s that age old story of business, if you see someone doing well with it, you think, why can’t I do that as well? It’s true, you don’t have to be the first at anything anymore to have a successful business, I’ve said this so many times. Sure being the first can give you an advantage, but if you do something well you still stand a chance at creating a hugely successful business, but it’s not as easy as some people may think.

 

Now that there is more competition it is even harder than ever to really break through, because many brands have established a lot of trust in the market with their formulas and also their support and education programs. When choosing a brand that is right for you, you want more than just quality products, you want the whole package and to be part of a community that supports you. That is what Elleebana has done so well, we have award winning education and products that are trusted by experts in over 60 countries, and that’s all well and good, but we also have an exceptional support network and community, these elements have been a magical part of the chemistry with Elleebana.

 

“2021 is the year the Earth changed, we have had to adapt to a new way of doing things and the beauty industry has been deeply touched by this. Even though salons pretty much closed over night during the start of the pandemic, it reopened with a force like we’ve never seen before, we all adapted our protocols and clients came back in droves craving that special moment of time just for them. A moment to feel loved and looked after, the benefits of self care have never been so significant and important than what they are now. This is one of the most rewarding things about the beauty industry, when people are feeling down you can boost them up again to new heights.

 

The year ahead for Elleebana will be one of our most productive in the history of the brand, new innovations, product expansion, education offerings, competitions and face to face events are a big part of the 2022 package that is being unleashed. Follow the Elleebana journey on Instagram to see all the new developments, watch this space.

 

 

 

 

 

 

 

read more

FIRST AWARD NOMINATION OF 2022!!!

FIRST AWARD NOMINATION OF 2022!!!

We are so excited to share that we have been nominated LASH BRAND OF THE YEAR!!!

Thank you so much Ksenia & Elmar for the nomination.

More details coning soon! Stay tuned!!!

 

Voting Process: 16 February 2022 – 6 March 2022. Voting is free and will be open to everyone.

 

read more

Don’t Stop, Keep Lifting.

Don’t Stop, Keep Lifting.

Beauty Biz features a cover story about Elleebana’s remarkable journey.

Managing Director, Otto Mitter gives some insight into the journey for the brand and shares his vision on how Elleebana has become the success story that it is today.

Our cover team: Photographer: Nadia Masot Hair and Makeup: Mia Connor Styling: Laura Churchill Creative Director: Otto Mitter

 

 

 

read more

Welcome to the 𝗛𝗢𝗧 𝗧𝗢𝗣𝗜𝗖 for 𝗗𝗘𝗖𝗘𝗠𝗕𝗘𝗥!

Welcome to the 𝗛𝗢𝗧 𝗧𝗢𝗣𝗜𝗖 for 𝗗𝗘𝗖𝗘𝗠𝗕𝗘𝗥!

Follow along as we dive into the Elleebana Curriculum and why you need to 𝙡𝙚𝙖𝙧𝙣 𝙬𝙞𝙩𝙝 𝙀𝙡𝙡𝙚𝙚𝙗𝙖𝙣𝙖!

𝐖𝐇𝐀𝐓 𝐓𝐎 𝐄𝐗𝐏𝐄𝐂𝐓

⚡ Tips and tricks to get the most out of your curriculum course

⚡ Instagram Story Educator Takeover

⚡ Break down of each Curriculum Course available

⚡ Blog Posts

⚡ YouTube Videos

🤳Stay Tuned!

 

read more

💎 𝐄𝐋𝐋𝐄𝐄𝐁𝐀𝐍𝐀 𝐄𝐗𝐂𝐄𝐋𝐋𝐄𝐍𝐂𝐄 𝐀𝐖𝐀𝐑𝐃𝐒 💎

💎 𝐄𝐋𝐋𝐄𝐄𝐁𝐀𝐍𝐀 𝐄𝐗𝐂𝐄𝐋𝐋𝐄𝐍𝐂𝐄 𝐀𝐖𝐀𝐑𝐃𝐒 💎

We are so excited to officially welcome our first ever Elleebana Excellence Awards for 2021. We recognise and acknowledge the exceptional team that make up the Elleebana community that we have today.

The categories are:

⚡️ Distributor of the Year (EU/ UK/ Africa/ Middle East)
⚡️Distributor of the Year (Oceania/ Australasia)
⚡️Distributor of the Year (Americas – Nth, Central, Sth, Latin)
⚡️️Educator of the Year (EU/ UK/ Africa/ Middle East)
⚡️Educator of the Year (Oceania/ Australasia)
⚡️Educator of the Year (Americas – Nth, Central, Sth, Latin)

Congratulations to all of our incredible Elleebana Educators and Elleebana Distributors who were nominated, became a FINALIST and our soon to be WINNERS! You are all DIAMONDS in our eyes!

𝗦𝗛𝗜𝗡𝗘 𝗕𝗥𝗜𝗚𝗛𝗧 𝗟𝗜𝗞𝗘 𝗔 𝗗𝗜𝗔𝗠𝗢𝗡𝗗 💎

🤳Tune in on November 19th at 10am AEST to LIVE stream with us as we congratulate the 𝗪𝗜𝗡𝗡𝗘𝗥𝗦!

 

read more

ABIA Live Stream

ABIA Live Stream

Launched in 2012 by esteemed trade visionaries Mocha Group, the Australian Beauty Industry Awards (ABIA’s), combined with the Australian Make-up Artist Awards (AMIA’s), are the trusted national award platforms which provide a benchmark of excellence across both specialist and individual categories across beauty, aesthetics and make-up expertise.

ABIA Winners are due to be announced on 14th November – 8pm AEDT. You can watch the announcement LIVE on Youtube or Facebook. Just click on the links below:

https://www.facebook.com/Australianbeautyindustryawards

https://www.youtube.com/c/mochapublishing01

After steady awards growth year on year, 2021 entries were up by a phenomenal 30% with many categories receiving record numbers. This year also sees the addition of the Sole Operator of the Year and Educator of the Year- Product/Equipment Company categories to reflect the current market.

Mocha’s Owner/Publisher Linda Woodhead understands the pressure these creative entrepreneurs are facing and believes it’s time to shine a bright light on these stand-outs;

“Both the beauty and make-up artist industries are incredibly resilient and made up of some of the most hard-working individuals and teams you could ever meet. We hope that their local communities will support them through these difficult times and acknowledge the work that has gone in to seeing them recognised as Australia’s best on a global scale.”

Elleebana is proud to be a finalist and hopefully will take the Educator of the Year Award home!!!

 

read more

Diamonds Are Formed Under Pressure

Diamonds Are Formed Under Pressure

Here at Elleebana, we have an incredible community that we are extremely grateful for and we want to give back and acknowledge all of their efforts.

We have something very exciting that has come to life to recognise and celebrate our Elleebana Distributors and our wonderful Elleebana Educators that offer our official training and certification program.

The Elleebana Excellence Awards is about honouring all our distributors and educators based on their exceptional performance throughout the judging period as well as the criteria and evidence that was submitted in their award applications. To say we have been blown away by this exceptional group of humans is an understatement! There is so much #elleemagic in the air with this event.

We have all faced some challenges over the last year or two, but under pressure diamonds are made. Let’s allow these diamonds a moment to shine…

STAY TUNED to see the incredible Finalists announced soon…

Otto, Zoe and The Elleebana Team.

 

read more

Breaking Industry Boundaries with Otto Mitter

Breaking Industry Boundaries with Otto Mitter

Are you looking for some online support and 𝙸𝙽𝚂𝙿𝙸𝚁𝙰𝚃𝙸𝙾𝙽 today? Well, look no further! 𝙏𝙐𝙉𝙀 𝙄𝙉 on Spotify as Otto Mitter @ottomitter jumps on with Tamara Reid from Beaute Industrie @beauteindustrie to break the industry boundaries!

Otto Mitter’s path into the beauty world was inevitable, since a young age Otto was introduced to the world of beauty by his mother who started one of Australia’s pioneering beauty, slimming & health clinics. Otto’s mother wrote and contributed to the first competency based beauty therapy training in Australia (wrote the Diploma of Beauty Therapy, Diploma of Health Science and Aesthetics, and founded the Gold Coast Training Academy who graduated thousands of beauty therapists in Australia). Having been brought up by such an influential person in the industry it was only a natural progression that Otto found himself studying make up artistry and all things lash & brow at the Gold Coast  Training Academy straight out of high school. Fast forward to now and after two decades of studying the art of lashes, brows, beauty and cosmetic formulation, Otto and his team at Ex-Import (Elleebana) currently produce and supply lash & brow enhancement ranges for professionals and develop educational programs to over 60 countries across the globe and have a combined team of over 300 trainers worldwide. Otto’s dedication to education has seen him as a guest speaker and educator at the world’s most prestigious beauty and lash events.

Otto has a passion for continuing education, working with leaders in the industry and helping up and coming beauty therapists, lash artists and educators develop their profiles and careers, which is appreciated by his team and colleagues around the world.

Tune in on Spotify to hear where Elleebana all began!!!

 

read more

Creating Change Together!

Creating Change Together!

Elleebana has partnered with ABIC to the deliver the world’s most comprehensive curriculum specially for you!

ABIC has affiliated with high-caliber industry leaders, educators and experts and we are honored to be part of a select group that is taking education to new heights.

Elleebana is the brand that has set the benchmark for the fastest lash lift and award-winning education. Available in 60 countries around the world not only due to the performance of the product but most importantly excellence in support and education. Support is something that you always need along the way and Elleebana is world renowned in that arena.

You can check Elleebana’s award-winning curriculum by clicking on the link below:

https://theabic.org.au/events/elleplex-profusion-lash-brow-lamination-training

 

 

 

 

 

 

 

 

 

read more

Blooming Marvelous Cover

Blooming Marvelous Cover

We are Blooming on the Cover of Professional Beauty!!!

Known as the bible of the beauty industry, Professional Beauty features a cover story about Elleebana’s remarkable journey.

Managing Director, Otto Mitter gives some insight into the journey for the brand and shares his vision on how Elleebana has become the success story that it is today.

When it comes to the business of beauty and tapping into emerging markets, Otto Mitter, Managing Director Ex-Import has spent more than 25 years travelling the globe and fine tuning his craft. In this cover story, he chats about being the brand founder of Elleebana and shares his knowledge on how to navigate the booming world of lashes on page 28.

Our cover team:

Photographer: Nadia Masot

Hair and Makeup: Mia Connor

Styling: Laura Churchill

Creative Director: Otto Mitter

 

read more

Global Artist Awards 2021

Global Artist Awards 2021

The Elleebana Global Artist Awards 2021 has continued to explode in its 6th year of running. The competition has already received almost 200 entries in only two categories released. The Elleebana Team is absolutely astounded by the overwhelming response the competition has had so far.

The Elleebana Global Artist Awards is the only online competition of its kind worldwide. The competition started with an idea to create a platform for lash artists to become inspired by other artists and to showcase their own amazing work. Judges are blown away with the high level of work that can be seen throughout the competition.

The competition provides a platform for artists all over the world to establish connections with the ability to network with other industry professionals and develop their own skill and knowledge. Our team is very proud that lash lifting/brow lamination is now receiving the recognition it deserves. We are excited to see the level of competition in the four categories released.

This is an Instagram based competition, you can view the rules of entry and T’s and C’s clicking on the links below:

2021 Banging Brows – Terms & Conditions – Elleebana OFFICIAL®

2021 – Lights Camera Lift! – Terms and conditions – Elleebana OFFICIAL®

Category 3: 2021 The Great Lash Wrap Challenge – Terms and Conditions – Elleebana OFFICIAL®

Category 4: 2021 The Ultimate Before and After – Elleebana OFFICIAL®

With the permission of the entrants, we have some of the top lash lifts from over the years…

read more

Shine On!

Shine On!

We are extremely proud of our two Elleebana Global HQ Master Educators!!! They both smashed in their own categories of the Kingdom Beauty Crown Championship!!!

Kristy-lee Roberts placed FIRST place in the poster category with some major creative flare being demonstrated.

Anieka Mudford shined bright in SECOND place with an absolutely stunning lash lamination using our Elleeplex Profusion system.

It takes a lot for these girls to put themselves and their work on the line. Being judged in daily life isn’t something that most of us enjoy, so when you are being judged for your craft, love and passion it’s and even harder step to take Into the competition arena.

Thank you ladies for all that you do for our brand and the students/customers who come to train with us, and personally for giving me a little shove up the behind to step it up and put myself out there.

 

 

 

 

 

read more

Podcast with Otto Mitter

Podcast with Otto Mitter

Are you looking for some 𝙸𝙽𝚂𝙿𝙸𝚁𝙰𝚃𝙸𝙾𝙽 today? Well, look no further! 𝙏𝙐𝙉𝙀 𝙄𝙉 on Spotify as the Lash Lord, Otto Mitter jumps on with Paul Luebbers from LashCast Podcast to talk all things Lash Lifts and his rock career!

𝗙𝗨𝗡 𝗙𝗔𝗖𝗧: Yes, you read that right! Otto Mitter is not just making waves in the lash and brow world, he is also making 𝙨𝙤𝙪𝙣𝙙 𝙬𝙖𝙫𝙚𝙨 in the world of 𝗥𝗢𝗖𝗞 ‘𝗡’ 𝗥𝗢𝗟𝗟 with a rock band called, BoWsER!

Check out their newly released track on YouTube: ‘𝘚𝘶𝘱𝘦𝘳 𝘚𝘰𝘯𝘪𝘤’ to kick start your day!

 

 

read more

Master Educator Kelly Rohde and Educator Paige Thompson talk about their Elleebana journey!

Master Educator Kelly Rohde and Educator Paige Thompson talk about their Elleebana journey!

Elleebana is the brand that has set the benchmark for the fastest lash lift, award-winning education and product innovation. Support is something that you always need along the way and Elleebana is world-renowned in that arena. Master Educator Kelly Rohde and Educator Paige Thompson can certainly confirm that!

read more

Introducing the Tree Tool

Introducing the Tree Tool

You asked… so we delivered! We are so excited to finally share with you all our latest lash lifting must-have tool that will make a grand addition to your lash lift kit!

𝙆𝙀𝙔 𝙁𝙀𝘼𝙏𝙐𝙍𝙀𝙎

⚡️ Each Tree Tool box comes with 𝐓𝐄𝐍 Elleebana tree tool’s inside so that you are able to always be working with a fresh and sharp-edged Tree Tool when it comes time to toss out the old one.

⚡️ The superior Tree Tool design has fine quality bristles for optimal lash separation and isolation.

⚡️ The measuring markings are a great guide to cut out the guessing game to determine the size of the rod or shield that will be required.

⚡️ COMING SOON to all Elleebana Distributors!!

read more

Marie reflects on her Elleeplex Profusion Brow Lamination Course

Marie reflects on her Elleeplex Profusion Brow Lamination Course

A real life customer feedback is really valuable and we are extremely happy to hear Marie’s feedback on our Elleeplex Profusion Brow Lamination Course!

Video testimonials are the new word of mouth and we are delighted to receive such a genuine video from our student Marie.

 

 

read more

Front Cover: Unleash Your Natural Beauty

Front Cover: Unleash Your Natural Beauty

We are glowing on the cover of Salon Evo!!!

Over the last few months, we’ve been super busy at Elleebana HQ, creating some magical images for you.

Elleebana products have a special focus on the lashes and brows and when coupled with the Elleebana meaning of peace, tranquility, and beauty, we came up with this gorgeous concept of three Elleebana girls, seeing the world with fresh eyes and “unleashing their natural beauty” with Elleebana.

At Elleebana we always take pride in creating the content from the ground up. In this campaign, the lash lifts on these Elleebana angels were performed by the Lash Lord, Otto himself 😉

We LOVE this campaign and we hope you do too!

Our cover team:

Photographer: Nadia Masot

Hair and Makeup: Mia Connor

Styling: Laura Churchill

Creative Director: Otto Mitter

 

 

read more

To Our Global Elleebana Family

To Our Global Elleebana Family

It’s a special moment in time for us here at Elleebana – The delight we feel in sharing this world first with you all is more than you will ever know.

Last year we celebrated 25 years in the Lash and Brow world, though last year was a difficult time for everyone and an even harder time to be creative or push the boundaries.

We have come into 2021 with a fresh set of eyes and enthusiasm for doing things a little differently and since it appears Australia’s borders won’t allow us to travel the globe and share Elleebana with the world, it’s time for something different.

We are inviting our training and distribution teams to partake in a Worldwide Awards – The Elleebana Excellence Awards. This moment in time is about honoring all of those around us and with us through this incredible journey. We work hard to acknowledge the achievements and triumphs of our team and love to share with the world our wins, however this initiative is about providing an opportunity to our network to also be celebrated.

We have devised a series of awards categories to celebrate both individual, academic and promotional excellence, all centered around our driving culture of Innovation In Products and Excellence In Service.

read more

Elleebana is a finalist at the ABIA!

Elleebana is a finalist at the ABIA!

As the beauty industry faces more challenging times with lockdowns and continued uncertainty it has never been more important to champion the best in the business around the country. Launched in 2012 by esteemed trade visionaries Mocha Group, the Australian Beauty Industry Awards (ABIA’s), combined with the Australian Make-up Artist Awards (AMIA’s), are the trusted national award platforms which provide a benchmark of excellence across both specialist and individual categories across beauty, aesthetics and make-up expertise.

Winners are due to be announced on 29th August at The Star, Sydney at the hotly anticipated gala awards event which will be a welcomed chance to celebrate. After steady awards growth year on year, 2021 entries were up by a phenomenal 30% with many categories receiving record numbers. This year also sees the addition of the Sole Operator of the Year and Educator of the Year- Product/Equipment Company categories to reflect the current market.

Mocha’s Owner/Publisher Linda Woodhead understands the pressure these creative entrepreneurs are facing and believes it’s time to shine a bright light on these stand-outs;

“Both the beauty and make-up artist industries are incredibly resilient and made up of some of the most hard-working individuals and teams you could ever meet. We hope that their local communities will support them through these difficult times and acknowledge the work that has gone in to seeing them recognised as Australia’s best on a global scale.”

The awards were sponsored by some of the biggest brands including Dermalogica, FACEBYR, Inskin Cosmedics, DermapenWorld, Dermaviduals, Dermaplaning Australia, Shortcuts, Beauty Biz, Salon Lane, Biodroga, Kitomba, Prologic, ReflectoCil, Naked Tan, Exceed Microneedling, Gary Wardle Education, The Zing Project, Private Label Dynamics, Sustainable Salons, Professional Beauty Solutions, Elleebana, Comfortel and The Global Beauty Group. Finalists were judged by a comprehensive list of over 30 local and international make-up artists, stylists, business, media and industry expert judges across the two award platforms included Rae Morris, Becca Gilmartin, Charles Marcus, Alexandra Bilisi, Faye Murray, Julie Cross, Clare Lamberth and Narelle Lancaster.

Tickets for the gala awards night are now on sale at www.mochapublishing.com.au/shop

read more

Elleebana 60K Followers Giveaway

Elleebana 60K Followers Giveaway

🏆SIX WINNERS will receive our ELLEEPLEX PROFUSION Lash and Brow Lamination Kit (valued at $209)

 

🏆ONE WINNER will WIN our ONLINE Elleeplex Profusion Lash and Brow Lamination COMBO course (valued at $770)

 

🤳 We are almost at 60K FOLLOWERS and what better way to celebrate this than with a GIVEAWAY, gifting our latest product range and Course?! The WINNERS will be announced ONCE we hit 60K Followers!

 

⚡ HELP us get there so we can help you SLAY your beauty goals, creating lash and brow lamination history!

 

𝗛𝗢𝗪 𝗧𝗢 𝗘𝗡𝗧𝗘𝗥

  1. Follow @elleebana
  2. Like this post
  3. Tag TWO friends
  4. Share this post to your Story and tag @elleebana

 

𝗧’𝗦 + 𝗖’𝗦

👉 The SEVEN winners will be chosen at random.

👉 Our Giveaway will accept worldwide entries.

👉 Enter as many times as you like.

👉 This giveaway is not sponsored, administered, or associated with Instagram Inc.

 

Good Luck ✨

read more

Calling All Elleebana Artists

Calling All Elleebana Artists

Our question to you is: Are Your Lash and Brow Skills Fit For Royalty?

We are so excited for Otto Mitter to judge this incredible event.  Have you got what it takes to be part of this too?!

👉Are you a passionate Lash and or Brow artist? You could have a chance of being crowned the next champion‼

👉This Fantastic opportunity is your chance to show the world that you’re the master of what you do by taking part in the Kingdom Beauty Crown Championship!

👉 Showcase your craft and skill to win some incredible prizes!

📣Are you ready to make your mark?

👉You can enter a specific category that suits your skills, allowing you to compete in your strongest area.

🏆If you’re crowned the WINNER – You’ll not only score major bragging rights, But you’ll also be able to win prizes worth over £10,000‼‼

🤳Want to find out more information?

www.kingdombeautycrown.com

 

read more

Another win for Elleebana!

Another win for Elleebana!

We are so honoured to be recognised as the WINNER for Innovative Product!

Before a new Elleebana product is born into the spotlight for the world to love, years of many behind the scene trials and research is adopted. Here at Elleebana, Otto Mitter brings high-class innovation to life with the Elleebana range!

The Nala awards bring together the industries elite from all over the globe. With so many fantastic entries in each category, it is extraordinary to have Otto’s hard work and dedication to the industry and innovative product product development recognised on such a global scale.

Congratulations to all the finalists and entrants at this year’s Nala Awards and a massive thank you to NALA for such an amazing initiative!

 

We were also finalist in the customer service award and mentorship award. It means a lot to us to be counted amongst the finalists.

 

 

read more

Diet and lash lifts – what you put in matters.

Diet and lash lifts – what you put in matters.

We have talked in the past about the effects that hormones play on hair quality, how hormones can create resistance to lash lifting outcomes and medications, pregnancy and breastfeeding are all matters to consider if dealing with an underwhelming lash lift result.  All who train with Elleebana are educated about how these factors are elements for consideration, but its time we considered our diets as a key factor in the hair porosity, the hair growth cycle and even hair loss, which are all key factors for lash lifting results.

The hair on our heads, bodies, lashes and eyebrows are not considered by our bodies as vital organs or tissue that the body can’t do without and so therefore the body does not prioritise the nutritional needs for our clients lashes or eyebrows. The very thought that our bodies view our lashes to be expendable in nature is concerning to those of us whom make a living out of lashing.  So, it’s time we started a conversation with our clients about their diets, because what they are putting in, can be affecting the services you are performing.

A diet that is lacking in nutrients such as Vitamin A, B vitamins, C, D and E, iron, biotin, proteins, essential fatty acids and zinc or a combination of any of these can see slower hair growth, breakage, and worst-case scenario – hair loss.

It seems contradictory that our hair cells are some of the fastest growing on our bodies, yet our body does not utilise the nutrition that we provide it with to immediately nourish our hair.  Instead, our bodies send the nutrients that we provide it with to other vital organs and tissues first and so it stands to reason that if we are deficient or only just consuming enough nutrients to provide for those vital organs, with no leftovers for our hair then the nutritional imbalances will be evident immediately in our hair and lash health.  When the imbalance continues for prolonged periods, we begin to see weakening, hair breakage or hair loss.

But its not just imbalances swaying in the deficit where we see these concerns, you will also find hair loss when there is an excess or over consumption of vitamins such as vitamin A found in foods like liver and oily fish.  Also altering your diet quickly or experiencing rapid weight loss, especially when moving your diet away from a heavily animal-based diet to a whole-food plant-based diet, can see alterations in hormone levels such as estrogen.

Estrogen plays a strong role in manipulating hair growth and can have an effect on the hair follicle size and hair production function.  This can be short lived and in-fact in some people altering their diet to be more whole-food and plant based can result in shinier and thicker or healthier looking hair due to the increased consumption of antioxidants, vitamins and minerals but the key is ensuring the alteration of diet is resulting in one that is balanced and well rounded and not imbalanced or lacking in vital nutrients or complete proteins.

Complete proteins are essential providers and producers of keratin and since hair is primarily made of keratin, consumption of complete proteins is critical to the health of eyelashes.  Complete proteins are generally animal-based foods such as meat, dairy and eggs which are made up of a perfect science of naturally occurring amino-acids.  These amino-acids are essential to your body to build muscle, repair tissue, support your metabolism and help other processes in your body to function.  Your body is unable to naturally produce these amino-acids and can only benefited from when consuming them.  In-complete proteins are considered to be plant-based proteins such as whole grains, legumes, seeds, nuts, spinach, broccoli and mushrooms.  However, some plant-based foods such as soy, quinoa, buckwheat and algae are complete sources of proteins and have a full amino-acid profiles, thus making a vegan diet still lash friendly as long as these complete sources of protein form part of the diet.

Vitamin deficiencies or imbalanced diets can be a key contributing factor as to why a clients lift worked last time at one processing time but at their next visit the lift over processed when using the same processing time.  You see a hair that is weakening on the inside due to the vitamin deficiencies or poor diet needs to be treated more carefully.

And retrospectively, a client whose diet has dramatically improved, as they have moved away from an unhealthy lifestyle and are consuming more complete protein and balanced vitamin profiles may see that their lashes require longer to process now as their keratin quality has improved.

Covid-19 and changes to everyone lifestyles over the past little while, in so many varied ways saw a dramatic change to people’s lifestyles and diets.  A rise in home cooked meals, instead of dining out or drinking with friends on the weekends, exercise often being one of the few reasons to be outside of your house and a focus on remaining healthy to avoid falling ill to covid can all be elements that may need you to open the lines of communication between yourself and your client about what in their worlds has changed and how you may need to adjust your services accordingly.

 

read more

Busting lash lift myths – the underwhelming lift

Busting lash lift myths – the underwhelming lift

One of the most common myths that I see all the time in Facebook groups and from speaking to people at events, exhibitions and in training is “The product doesn’t work”.

Technicians experience having a problem and underwhelming results with a lash lift and the first port of call is generally that the product does not work.

The technician will say “I did a lash lift and the results just weren’t there. It must be the batch, because I have not changed anything in the way that I’m applying”.

This topic is something that has always intrigued me, I have been doing research on this phenomenon and collecting screenshots, data and evidence for many years and I literally have hundreds upon hundreds of people saying that the lash lift did not work on their clients which is happening with multiple brands in the industry. I could literally name 10 brands off the top of my head that I see this happening with.

Why would this be the case?

This happens with a lot of various products in the beauty industry, nail industry, hair industry. I have seen people struggling to have consistent results on a variety of their clients with nail products, adhesives, skin care and hair products.

On the flip side, I have evidence of hundreds of people in forums saying that they have never had an issue with the same product that the technician is having an issue with. Could it really be the case that so many brands have inconsistent production in making such a simple formula?

Permanent wave lotions are not a complex formula to produce. In all honesty when you are making a big batch of product the measurements should be exactly the same every time when producing the batch. If the quantities are not the same when putting together the formula it will of course not perform, or emulsify correctly or be stable. These brands invest millions of dollars into their companies and brands, why would they jeopardise their product by not mixing the batch correctly each time? Brands also have to survive and customer satisfaction is always the top priority. When you buy a bottle of coke or lemonade from certain brands they are always the same right? When you buy shampoo from a certain brand it is usually the same correct? Why would permanent wave lotions be any different? Well, the reality is it’s highly unlikely that the formulas will change, but the variable is the individual. The human body changes throughout our life time and often more than you think. Our hair texture can change a few times a year due to lifestyle and hormonal changes and due to our diet and supplementary intake.

It is important to note that many companies have a very strict policy and production process when they are making products. Stability testing also takes place after a batch is produced to ensure that it works. Literally 50 to 100 applications need to be performed on clients with the microbial stability reports required to come back with an all-clear result, before that batch is released for sale to the market. The chances of a bad batch are extremely low.

You also have to look at the brand and the history of the brand, have they been in business for a long time? If so, then obviously their products work right? Otherwise they wouldn’t be able to maintain customers and have repeat business. No brand can survive if they do not have repeat business.

 

If YOUR lift is not working then you need to look at these factors:

 

  1. Has the client’s hair texture changed at all? Have they changed their diet at all? Are they on any particular nutrients or supplements? Are they going through any hormonal changes? Are they using growth serums?

 

These factors can play a huge role in how the texture changes with eyelashes, it can mean the difference between having to leave a lotion on to process for another minute or two or even reducing the lotion time by a minute or two if their hair texture has become thinner.

 

  1. Was the lotion placement consistent enough? Was it placed from the base of the lashes to high enough on the lashes? Was it left on long enough for that hair texture? Was the environment warm or cool?

 

If the lift has been a little underwhelming but there has been some lift, it usually means that they just need to leave the lotion to process for a little longer. Adjust the lotion placement and apply it from the base of the lash to higher up the lash and ensure that the lotion placement is thick and consistent all the way across the lashes. Most brands say it is safe to re-lift the lashes on the same appointment time if required, however you will need to check your brand guidelines if you ever need to make any adjustments for your clients.

Interestingly, COVID has seen an increase in clients using various home-care products and lash growth serums and mascaras. This is something to also consider as it may change the texture of your clients lashes, when they come back to have a treatment they may be more resistant than usual. Resistant lashes are not always thick lashes either, I have worked on plenty of clients over the years that look like they have thin hair texture but the lashes are resistant to permanent wave lotions. It really is a case of readjusting the application and nine times out of ten this is going to resolve the issue.

 

Otto Mitter is a qualified Cosmetic Chemist, Make Up Artist, and multi award winning educator and assessor in the Beauty Industry and multi certified eyelash extensions educator, competition judge, Lash Masters Alumni and Managing Director of Ex-Import Pty Ltd.

 

 

 

read more

Elleebana wins the 2020 Australian Lash Open – Favourite Lash Brand Award!

Elleebana wins the 2020 Australian Lash Open – Favourite Lash Brand Award!

We are happy to announce that we took home the award for Favorite Lash Brand of the year! Elleebana won this award after showing great industry leadership, innovation, and unique thinking. Unfortunately, the Lash Open was postponed due to the COVID-19 outbreak but we can’t wait for the event to take place in the future!

Thank you to everyone who voted for us, and the constant support we get from around the globe. We couldn’t do it without you!

 

Keep lifting lashes to new heights.

 

 

read more

Elleebana Covid-19 Announcement

Elleebana Covid-19 Announcement

While the world faces such uncertainty there is an incredible amount of unease for health, business and what is yet to come. Sadly there are no promises on any front and across all continents, this virus is taking effect, be it in the form of health issues or financial ones.

For business, this is an unknown platform as financial hardships have been faced before but not ever partnered with health issues.  Salons around the globe will face closures and loss of clientele because of the requirement of social distancing. This is hard news to hear. For many businesses this is an important time to pay attention to their health, safety and sanitation practises and in addition to these practices review the World Health Organisations recommendations for standard workplace practices – you can review these here:  https://www.who.int/docs/default-source/coronaviruse/getting-workplace-ready-for-covid-19.pdf?sfvrsn=359a81e7_6

Offering clients a level of reassurance that the place of business operates, and where possible exceeds, the government, local council and state recommendations for all levels of health, safety and sanitation could be the difference in the coming months between a business that survives or a business that thrives.

At Ex-Import we are highly focussed on the health, well-being, and safety of our own staff, our customers and stockists and will continue to monitor the progress of COVID-19. Our focus at this point is to be as prepared as possible and manage what support possible to all our global Elleebana lovers.

For trainers who are employed by Ex-Import, Elleebana’s Global Head Office, we have enrolled and now have Certification of Acknowledgement for each trainer in the Australian Government Department of Health unit in Infection Control Training for Covid-19.  This is an important step that we are taking as employers together with adhering to all Government recommendations and World Health Organisation recommendations for continued operations and training to meet and exceed the required standards for our students that attend our courses or for those that are researching who to train with.

We will aim for continued operations where possible by utilising technology and the capability for many of our office team to operate remotely should this be a requirement and should we experience quiet times due to the cessation of global trades and training we will utilise this time to prepare for a strong return when possible because reliability during uncertainty will help support the beauty industry that we love so very much.

read more

Elleebana Master Trainer in TOP 5!

Elleebana Master Trainer in TOP 5!

Elleebana Master Trainer Jessica Eaton gets 4th place in the Lash World Cup in Amsterdam over the weekend!

And just like that, the Lash World Cup 2020 is done and dusted. We are so proud of team Australia “The Lash Wizards of Oz” for competing and flying the flag for our country!

With over 355 entrants from 40 countries, the team absolutely smashed it, and we are so happy to announce our very own Master Trainer Jessica Eaton placed in the top 5 in the world, now ranked 4th place in the world for performing the Lash Lift service using Elleebana Lash Lift products and Elleeplex ReGen!

Check out Jessica’s Fantastic work below:

To read more about Master Trainer Jessica Eaton, CLICK HERE!

Jessica attended the Lash World Cup back in 2018 as a visitor and guest with Otto and Zoe while Otto judged the lash lift portion of the competition, and her ultimate goal was to compete in 2020. Jess has not only achieved this goal but absolutely smashed it and we are so incredibly proud of her growth and achievements here.  Many would feel the impact of competing in a foreign country, surrounded by floor judges who were scoring contestants down for any slip in technique.  Some of these floor judges were among Jessica’s industry idols raising the apprehension even further.

Quickly brushing her models’ lashes through before she sent her model off to the blind judging component where Otto would review hers and all of the other contestants work, Jess was more than content with the result.  Remembering all of the preparation and focal points that the team all had discussed before she left for Amsterdam, Jess put what she knew into practise and is now proudly holding her well-earned rank of 4th place in the world for Lash Lifting.

What a fantastic start to 2020, we cannot wait to see more from Jessica and our other extremely talented Master Trainers.

The entire team “The Lash Wizards of Oz” all performed extremely well and represented our great land in the most passionate and professional way. 

We also want to congratulate another member of the “Lash Wizards of Oz” Natasha Gallier for winning “Miss Social Media”. Team Australia, you rock! 

#lashworldcup2020

read more

Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

We are so excited to share that Elleebana Director Otto Mitter is Judging the Black Swan Global Online Lash Championship 2020!

 

 

To gain the quality of the competition, each category has three winners who will be chosen only by the judges. The judges consist of international professionals of eyelash extensions who have great experience in the evaluation of the precision of the application. ???

To enter Black Swan Global online eyelash championship 2020 visit their website CLICK HERE
  • Follow the rules of pictures to submit.
  • Read the competition rules.
  • Before you enter, make sure you have covered the following points:
  • You have decided which category you would like to enter.
  • You have selected your entry-level
Junior– You have been lashing for less than one year
Master – You have been lashing for 1-3 years.
Expert – You have been lashing over 3 years, and winners online and live.
PRO –  Trainers
Dates
Competition entry opens: 20th January 2020
Competition entry closes: 16th May 2020
Winners announced: 16th June 2020

We can’t wait to support this Championship.

read more

Lash Queens Feature in Professional Beauty

Lash Queens Feature in Professional Beauty

In an Australian first, Elleebana and Lashjoy have joined forces to put Australian lash talent on the global stage.

The two companies were on the lookout for two “outstanding lash stylists” to represent Australia at next year’s Lash World Cup in Amsterdam.

According to Elleebana director Otto Mitter and LashJoy owner Joy Crossingham, the World Cup, which will be held in February 15-16, is an outstanding opportunity to showcase Australian lash artists.

Mitter said he was inspired to launch an Australian lash team after attending the 2018 Lash World Cup with Elleebana general manager Zoe Mitter and master trainer Jess Eaton.

“We felt the competition was of an exceptional standard,” he said.

Otto Mitter

“We were not only impressed by the high quality produced by representatives from each country but also the calibre of the Lash World Cup team for putting on such a prestigious event and strongly believed that Australia needed to be involved.”

NOTE: Entries are now closed, but stay tuned for the winning stylists who will receive a return flight from their capital city to Amsterdam for the Lash World Cup in February as well as five nights’ accommodation at the Van der Valk Hotel A4 Schiphol and an entry into a Lash World Cup 2020 category of their choice.

Original Article from Professional Beauty. Written by Jenny Berich

read more

Lash World Cup 2020 – Australian Team Search

Lash World Cup 2020 – Australian Team Search

2020 is set to be a huge year for Elleebana!  Not only will Elleebana be celebrating 25 years in the beauty industry, they are also choosing 2020 as the year they focus their efforts on showcasing and promoting Australian talent to the world.  With that in mind, what better way to place a team of skillful Australian lash stylists onto the global stage, than with an Australian submission into the Lash World Cup 2020?

After attending the 2018 Lash World Cup, Otto and Zoe Mitter along with Master Trainer Jess Eaton, felt the competition was of an exceptional standard.  Not only were they impressed by the high quality produced by representatives from each country, but also the caliber of the Lash World Cup Team for putting on such a prestigious event and strongly believed that Australia needed to be involved.

The venture will see Elleebana partner with LashJoy, who has trained thousands of Australian Lash Stylists to meticulous standards, ensuring a formidable collaboration of excellence. An outstanding opportunity to propel Australia forward to the world and showcase Australian lash artists during the event in Amsterdam on the 15th-16th February 2020.

And so the search begins!

Otto Mitter (Elleebana) and Joy Crossingham (LashJoy) are on the lookout for two (2) outstanding lash stylists to join the Australian Team and represent our country at the Lash World Cup in Amsterdam on the 15-16 February 2020.  Interested stylists are invited to submit their entries via social media by tagging @elleebana & @lashjoy_ in their submissions along with the hashtag #lashworldcupaus2020.

Winning entries will receive a return flight from their capital city to Amsterdam for the Lash World Cup in February 2020, along with 5 nights’ accommodation at the Van der Valk Hotel A4 Schiphol and an entry into a Lash World Cup 2020 category of their choice.

It’s literally the opportunity of a lifetime, so choose your submissions carefully and get posting!

Entry is open to Australian residents aged 18 years & over.  Submissions open 12 am (AEST) on 3rd October 2019 and close at 11:59 pm (AEST) 30th October 2019.  Winners will be decided by 5:00 pm (AEST) 1st November 2019 and winners will be contacted within three (3) business days via social media. See full terms and conditions.

 

read more

Beauty Expo Australia – Here we come!

Beauty Expo Australia – Here we come!

It’s that time of year again and the team at Elleebana are pumped and ready to unleash all things new and beautiful in their range at the Australian Beauty Expo next weekend (24-25 Aug). With live demonstrations throughout the day, product displays and exclusive Beauty Expo Offers, the Elleebana stand (M127) should not be missed if you are heading to the Sydney ICC to check it out.

With the rise in popularity of the lash lifting in the industry and as a global leader with their One-Shot lash lift system, Elleebana will be offering 20% off their newest lash lift hydrating solution ReGEN exclusively at the expo. The new Extreme Styling Shields will also be available at the Elleebana stand along with Elleebana’s range of henna brow, lash extensions and aftercare products. Otto Mitter along with the Elleebana Master Trainers will be in attendance performing live treatment demonstrations and answering all your product queries and offering information about their range of Training Courses and locations. Another exciting addition, will be a Kelley Baker meet and greet on Sunday afternoon.

Kelley Baker kicks off her Australian Celebrity Brow Master Class Tour (hosted by Elleebana) at the Sydney Expo, before heading to Melbourne and Gold Coast with the Elleebana Team for two huge Celebrity Brow Master Classes and networking events where she will offer all her renowned brow tips and tricks. Some tickets are still available via Event Brite for the classes on 28th August in Melbourne and 1st Sept on the Gold Coast.

If you’re heading to the Australian Beauty Expo, be sure to make a visit to the Elleebana stand (M127) to see what’s on offer and meet the team! They would love to see you! Get your tickets at https://www.beautyexpoaustralia.com.au .

read more

2019 Australian Beauty Industry Award Finalists

2019 Australian Beauty Industry Award Finalists

2019 is already shaping out to be a massive year in the world of Elleebana, with international travel, new product releases,  and the launch of our new Beginners Volume Lash Extensions 2 Day Course. Our Elleebana family is growing at an outstanding rate with the continued support from our distributors, world wide stylists and industry peers.

We are extremely delighted to be selected out of hundreds of entries to make the finalists selection for Australian Beauty Industry Awards 2019 in these categories:

Educator of the Year Organisation – Elleebana

Best Business Performance of The Year – Elleebana

The awards night is the biggest night of the Australian Beauty Industry and will be taking place at the Star Casino in Sydney on 25th August.

Congratulations to all the other finalists in these categories, we are very honoured to be recognised amongst these industry leaders and make it to the finalist selection.

Fingers crossed we can bring home the titles!

A massive thank you to Mocha Publishing and Beauty Biz for putting on this initiative!

read more

Introducing The Precision Brow Series

Introducing The Precision Brow Series

This versatile product has been created for you as a finishing service in collaboration to a Henna Brow service or a Brow Tint service or alternatively as a standalone retail item for you salon.

We have developed a gloriously silky, soft formulation that glides on a stays for all day beautiful brows.

Elleebana Precision Brow Series is available in three buildable shades.

  • Light Ash Brown
  • Deep Warm Brown
  • Dark Ash Brown

To continue reading click here. 

read more

Otto Wins 2019 Nala Product Integrity Award

Otto Wins 2019 Nala Product Integrity Award

We are so proud to announce Otto has taken out Product Integrity Award at the Nala Global Lash Awards in Canada this month.  The Nala award bring together the industries elite from all over the globe. With so many fantastic entires in each of the prestigious categories, it is so wonderful to have Otto’s hard work and dedication to the industry and product development recognised on such a global scale. A huge congratulation to all of the finalists and entrants at this years Nala Awards. We thank you for all the love you all put in to making the lash and brow industry what it is today.

read more

Elleebana Squeeze Tube Adhesive Strong Hold

Elleebana Squeeze Tube Adhesive Strong Hold

Introducing Strong Hold Squeeze Tube Adhesive.

Everyone cannot stop raving about our Elleebana Original Adhesive in the Squeeze Tube that was launched earlier this year, we thought it was only fair to give the strong hold lovers a new main squeeze too.

Whats so great about our Squeeze Tube you ask?

⚜️Larger 10ml Tube, allowing for more applications.

⚜️This incredible glue is 10% stronger, helping you to adhere those tacky baby lashes and help with lash detachment during your treatment.

⚜️Reduce wastage! The squeeze tube reduced the chance of air being pushing in and oxidizing the adhesive, allowing you to get more product, applications, and increased shelf life after opening.

⚜️You can dispense a small amount of adhesive into a glue rings or 2 in 1 mixing dish. Giving you the ability to work close to your clients when using glue ring.

⚜️Use only one micro brush per treatment, minimising the risk of cross contamination.

⚜️ You can reseal the tube as soon as you dispense the required amount without continued air exposure.

Please contact your nearest distributor to order

read more

Introducing…. Elleebana Lash Lifting Adhesive Squeeze Tube

Introducing…. Elleebana Lash Lifting Adhesive Squeeze Tube

Welcome our newest main squeeze to our ever evolving product line.

Elleebana’s Original Lash Lift adhesive is now available in a Squeeze Tube.

We’ve taken your feedback on board and have improved our already loved lash lifting adhesive, gifting you with a new squeeze just in time for valentines day

What’s so special you say??? Well..

⚜️ You can dispense a small amount of adhesive into a glue ring or 2 in 1 mixing dish. Gives you the ability to work closer to your clients when using a glue ring.
⚜️Use only one micro brush per treatment, minimising the risk of cross contamination.
⚜️You can reseal the squeeze tube as soon as you dispense the required amount without continued air exposure.
⚜️ Larger 10ml Tube which allows for more applications.
⚜️ Reduce wastage! The squeeze tube reduces the chance of air being pushed in and oxidizing the adhesive, allowing you to get more product and applications and increase shelf life after opening.

 

Please contact your nearest distributor to order. Find your nearest distributor here

read more

Canadian ESI Conference

Canadian ESI Conference

Team Elleebana attended the ESI Conference in Canada in April. This saw a huge turnout for Otto’s Lash Lifting presentation on “The Secrets of Lash Lifting”. This presentation was so popular in fact, it brought a  jammed packed room with only standing options available.

Elleebana royalty Otto and Zoe Mitter

read more

Elleebana flying the flag in Prague

Elleebana flying the flag in Prague

Elleebana Director Otto visited Prague in April, speaking and training at the League of Lash Masters.

Otto was given the opportunity to educate attendees of the conference in 6 breakout sessions. There was such a wonderful and positive response with everyone flooding in to sit in on Otto’s first session.

This incredible event saw Otto work alongside some of the most prestigious international lash guest speakers from all around the globe.

 

read more

Elleebana Elleevation Symposium

Elleebana Elleevation Symposium

Elleebana touched down in Canada in April for our ever growing  Elleevation Symposium.

It was such a pleasure meeting all our talented Elleebana Canadian family, a big thank you to Lov Cosmetik for hosting this incredible event.

Find out what we get up to at our incredible Symposium below.

 

read more

Introducing Elleebana Brow Henna

Available in June.

Introducing Elleebana Brow Henna. The revolution in natural eyebrow tinting.

• Natural eyebrow tinting with tattoo effect on the skin

• Over 100 applications per bottle

• Gentle and innovative formulation

• Stays on hair up to 6 weeks

• No ammonia or hydrogen peroxide

• Vegan and Cruelty free

For further information click here

read more

Elleebana flying the Flag in the Middle East

Elleebana flying the Flag in the Middle East

Team Elleebana took to the skies in early April, seeing Director Otto Mitter and Australian Master Trainer Jessica Eaton visiting Lebanon with booked out classes at Le Royal Hotel Beirut for Eyelash Lifting Perfection training and Lash Extension training.

Thank you to the incredible Middle East family for hosting such a phenomenal event.

 

 

 

 

 

 

 

read more

Otto Wins International NALA Award for Educator of the Year 2018

Otto Wins International NALA Award for Educator of the Year 2018

It is with great pleasure that we announce Otto has taken out the prestigious Award for Educator of the Year at the International NALA Global Lash Awards held in Canada in May 2018.  This is a huge achievement and accomplishment for Otto with so many incredible entries and educators from all around the Globe. It is amazing for Otto to be recognised on an international scale among the industries elite for the passion in education he brings to the industry and is a massive testament to the hours and effort that goes into the training and education that we provide with the Elleebana brand both here on our home soil and on an international scale Globally. A huge congratulations to all the entrants and finalists, we thank you for all the love you all put in to making the lash and brow industry what is it today.

Otto Mitter with Emily Chu-Lee

 

Congratulations Otto

read more

Pregnancy and Eyelash Lifting

Pregnancy and Eyelash Lifting

Pregnancy is a wonderful time for a woman, loads to look forward to with the impending arrival of a little one.  Acupuncturist and Midwife at Gold Coast University Hospital, Melissa Thompson, has caught her fair share of newborns in the delivery suite but also spends a considerable amount of time with the expecting mothers while they are pregnant and even after the delivery and during breastfeeding stages.  She notes there is so much to consider both during and even after pregnancy with hormonal fluctuations within the mother’s body.

“During pregnancy, often women comment on their hair loss, structural changes of their hair or even new hair growth.  These are due to either increases or decreases of hormones such as Prostaglandin and Oxytocin.  There is not one simply rule to say that every woman’s hormones will behave in the same way as we are all unique and our bodies all respond to pregnancy differently” Melissa says.

“In some pregnancies, women can see hair become curlier or straighter and during breastfeeding hair can fall out.  I see this, or other hair alterations in a considerable percentage of woman I care for and we can mostly attribute this to the change in hormone levels’’

It’s because of these hormonal changes that sometimes an eyelash lift might not work on an expecting or breastfeeding mother, it could also mean the processing time that is required could be longer or shorter.

If you have an expecting mother who books for in for an eyelash lift it is important to confirm if she has previously had this treatment performed with the brand that you are using.  Most times if the mother has not had an eyelash lift before falling pregnant, it would be recommended to not perform the treatment without educating the client of the potential issues such as the lift not working/dropping out or over processing.

The first trimester of pregnancy is often the period of higher hormonal changes and many women are experiencing higher sensitivities during this period so Elleebana recommends avoiding performing eyelash lifts during this first trimester.  Pregnant and breastfeeding mothers who do experience a reaction are not able to take antihistamines or antibiotics as these treatments can affect their child and so there are some cautions that need to be taken.

Regardless of pregnancy or non pregnancy you should always have an up to date indemnity form from your client on file that has their current medications or any developed allergies.

 

Please visit Acupuncturist and Midwife Melissa Thompsons Facebook Page

https://www.facebook.com/MelissaThompsonAcupuncturist/

Melissa Thompson Acupuncturist and Midwife

 

 

 

 

 

 

 

This article has been written by Zoe Mitter and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

read more

Eyelash Lifting Vs Eyelash Extensions

Eyelash Lifting Vs Eyelash Extensions

With eyelash lifting becoming such a popular treatment we’ve had lot of people asking, what is the difference between eyelash lifting and eyelash extensions?

Here is some helpful information that will take out some of the guess work for you.

What is the difference between Eyelash Extensions and Eyelash Lifting?

Both are designed to enhance and complement your natural beauty.

Eyelash Extensions – Eyelash Extensions are a synthetic lash made from a high quality PTB (Polybutylene terephthalate) fibre, designed to mimic the natural lash. They are applied to your natural eyelash and come in a range of different lengths, curls and thicknesses and can be applied one by one (classic) or can be applied in multiple (volume) sets of 2D (2 lashes) up to 8D (8 lashes) enabling you to create anything from a natural look to quite dramatic.

Eyelash Lifting – Eyelash lifting is an enhancing treatment on your natural lash. The treatment occurs when the natural lashes are lifted and set around a selected size silicone rod. Lifting and Setting lotions are applied during the treatment and an eyelash tint to finish, resulting in a lengthened, lifted, curled and darkened result.

How long does each treatment take?

Eyelash Extensions – Eyelash extensions can see the initial treatment time vary pending if you are choosing to have classic set or volume set. Classic sets can take about 1.5-2hrs on average with Volume sets taking anywhere between 2-3hrs.

Eyelash Lifting – Elleebana Eyelash Lift, including an eyelash tint can take as little as 30 – 45mins.

How long does the treatment last?

Both treatments are designed to last the duration of the natural lash cycle which can last up to 90days.

Eyelash Extension – An appointment for eyelash extensions is recommended every 2-3 weeks to infill the lashes that have grown out and fallen off.

Eyelash Lifting – Eyelash lifting “re-lift” is recommended anywhere from 6-12 weeks pending on the client’s natural lash and growing cycles.

Are either of these treatment’s uncomfortable to have done?

No – if done correctly, you will not experience any pain from either treatment. Both treatments are done laying down and are the perfect excuse for some quite “you” time.

Are either of the treatments damaging to my lashes?

If done correctly by certified technicians neither treatment should not cause any damage or stress to your natural lashes.

Treatment costs

Eyelash Extensions – Lash Extensions can range from $100 for a classic set to $200 + for a volume set

Eyelash Lifting – Lash Lifting can range from $75 – $120 on average

It’s safe to say each of these amazing lash enhancement treatments sit perfectly in the beauty market place and can both give you the luscious lashes you desire. The question is…. Which one do would you chose?

To find out more about our Lash Lifting or Extension training courses please click below. 

Our Training

 

This article has been written by Kayla Zigic and produced for Ex-Import Niche Products.  Modification, misuse, copying or reproduction of this content in any manner without written permission from Ex-Import Niche Products is prohibited and Copyright laws will apply.  Sharing the link and giving credit to Ex-Import Niche Products for the content is allowed”.

read more

Symposium London 2018 Highlights

Symposium London 2018 Highlights

read more

Elleebana Strong Hold – The revolutionary lash lift adhesive

Elleebana Strong Hold – The revolutionary lash lift adhesive

 

The wait is finally over and the secret is being unlocked from the Vault in London –

Introducing Elleebana Strong Hold – The revolutionary lash lift adhesive.

A world first formulation, offering 10% stronger hold making the lifting process even faster and easier to keep the lashes adhered during the lifting process – no more pesky lashes popping off during the treatment. Our adhesive also contains nourishing ingredients Keratin and Biotin to help keep those lashes strengthened and protected.

Lift your lash game to strong.

read more

New Lash Lift Isolator Tool

New Lash Lift Isolator Tool

Due to the anticipation of our London launch, we just couldn’t wait to share with the world one of our latest lash lift addition.

Introducing the NEW Lash Lift Isolator Tool

Elleebana Lash Lift Isolator Tool

This little bling baby has a super fine tip, making it easy to use and perfect for isolation and separation. Therefore, it is the perfect addition to your lash lifting kit.

Up your lash lift game!

Contact your closest distributor or salon supplier to purchase.

Don’t forget we still have a huge announcement coming on Monday 5th February 2018.

Stay tuned for more…

read more

Otto Mitter wins ABIA 2017 Educator of the Year!!!

Otto Mitter wins ABIA 2017 Educator of the Year!!!

Otto was so humbled and very surprised to be announced Educator of the Year at the Australian Beauty Industry Awards held in August. This has caused quite a flurry of excitement at Elleebana/Belmacil Head Quarters. What a great honour to receive such an award in a category that Otto and his team members are so passionate about.  We will continue to strive to meet the highest educational standards.

CONGRATULATIONS OTTO!

read more

Australian Beauty Industry Awards 2017

Australian Beauty Industry Awards 2017

Ex-Import is proud to announce, our very own Director, Otto Mitter, and worldwide master trainer for Belmacil and Elleebana, has received a finalist nomination for Educator of the year at the Australian Beauty Industry Awards 2017. Otto is a very passionate and dedicated educator who strives to meet the needs of students within Australia and around the Globe.

We wish him the best of luck!

read more

Lash Vision South Korea 2017

Lash Vision South Korea 2017

Otto represented Elleebana as a presenter at Lash Vision South Korea. We were overwhelmed with the response at this conference which was the first of it’s kind in South Korean which was open to all beauty professionals and had over 150 attendees.

Otto gave an amazing 90 minute presentation and live demonstration about the incredible Elleebana One Shot Lash Lift.

read more

Elleebana Global Lash Lift Award Winners 2017

Elleebana Global Lash Lift Award Winners 2017

The Elleebana Global Lash Lifting Competition has continued to explode in its 2nd year of running. The competition saw over a massive 800 entries and we were absolutely astounded by the overwhelming response the competition has had. Last year, the competition was heavily dominated with Australian entries, but now, the rest of the world is providing heavy competition.

The Elleebana Global Lash Lifting Competition is the only online competition of its kind worldwide. The competition started with an idea to create a platform for lash artists to become inspired by other artists and to showcase their own amazing work. We were blown away with the high level of work that can be seen throughout the competition.

The competition provided a platform for lash artists all over the world to establish connections with the ability to network with other industry professionals and develop their own skill and knowledge. The popularity in the art of lash lifting has certainly boomed and is continually on the rise. Our team is very proud that lash lifting is now receiving the recognition it deserves. We are excited to see the level of competition next year and anticipate even more entries!

2017 Winners (as pictured above):

1st Place  – Skin and Body Studio –  Brittney Belanger USA
2nd Place – House of Brows – April Lyann Sanchez USA
3rd Place – Marry Lash – Mayra Salvatierra USA
Trainers award 4th Place – Aniachrostowska – Anna Chrostowska  Poland

read more

Elleevation Symposium

Elleevation Symposium

This month our very own Director and Master Trainer Otto together with our General Manager Zoe flew to the USA to conduct the very first International Elleevation Symposium. The Symposium was a roaring success and we received so much positive feedback. We are overwhelmed with the response and plan to implement this in other countries in the future.

read more

Australian Small Business Champion Awards

Australian Small Business Champion Awards

We are very excited to announce that Ex-Import Niche Products has been announced as a finalist for the Australian Small Business Champion Awards.

Our company is proud that we are being recognised for our contribution to the beauty industry as we continue to provide excellence in service and innovation in products.

We look forward to the amazing year ahead.

read more

Lash Artists International

Lash Artists International

2016 has been a huge year for Belmacil and Elleebana and 2017 looks like it is going to be even bigger! Our Director Otto Mitter is a guest speaker and educator at Lash Artists International in Phoenix Arizona, USA in March. This event has some of the worlds best lash artists taking part and offers special workshops and education for the budding lash guru.

Thank you for having us along Jill Heijligers Peloquin! This will be a stella event!

You can purchase tickets to this event by going here

https://www.facebook.com/LashArtistsInternational/

read more

Lash Masters Vol. 3

Lash Masters Vol. 3

We are super excited and proud to announce Otto Mitter as a contributor in the prestige Lash Masters series vol. 3 for 2016. This publication features the worlds leading lash artists, their educational articles and tips on the latest techniques and trends to help you stay on top of your lash game. You can also follow Lash Inc Magazine on Facebook and Instagram to stay up to date with all things in the word of Lash Masters.

You can purchase a copy of Lash Masters Vol. 3 from Amazon on the link here https://www.amazon.com/Lash-Masters-3-Inc/dp/1539553426

read more

Success at Lash Boom 2016

Success at Lash Boom 2016

Otto Mitter’s stage presentation on Belmacil and Elleebana at Lash Boom 2016 in Moscow was a massive success!

To find out more on how you can get trained in Elleebana Lash Lift, click here for training dates and here to learn about what you’ll learn in the course.

For more news and tips and tricks, don’t forget to like our Instagram and follow us on Facebook!

read more

Belmacil at the 2016 ABIA’s

Belmacil at the 2016 ABIA’s

2016s Annual trade award for the beauty industry sees an amazing event which showcases the Beauty Industry and honours those who are at the top of their field.  The Australian Beauty Industry Awards (ABIAs) is proudly sponsored by Belmacil Lash and Brow tints and is now in its 5th year with 14 amazing categories.

This year Belmacil presented the lovely Daniela Boerma of Bliss Day Spa with the highly desired award of Beauty Therapist of the Year.  Congratulations Daniela.

This year was also the introduction of a new category to the awards.  Australians wholesalers were recognised through an online voting program and saw many of Belmacil and Elleebana wholesalers Australia wide nominated in their state with the overall winner for Australia going to The Beauty Warehouse in NSW.

A full list of all the winners will appear in the Beauty Biz Magazine and also be available on the website: www.australianbeautyindustryawards.com.au

Congratulations to you all for your incredible contribution to the Australian beauty industry and thank you to Mocha Publishing for this amazing opportunity to sponsor this gala event.

read more

Belmacil and Elleebana in Russia!

Belmacil and Elleebana in Russia!

Otto Mitter is invited to speak at one of the world’s leading lash conference in Moscow this September.

His exciting stage presentation on the technical perfections of lash lifting will deliver insightful skill based knowledge to help you master the art of lash lifting.

Otto also has been invited to talk about the 11 exciting colours in the Belmacil range and how client colour customisation sets your salon apart from the rest.

Otto joins a stellar line up of leading lash and brow specialists from around the globe and for more information on securing a seat at this exciting event head to the Lash Boom World Facebook page.

To follow our story in Moscow don’t forget to like our Instagram and follow us on Facebook!

read more

Australia’s First Lash Conference – Lash Gala sponsored by Belmacil and Elleebana

Australia’s First Lash Conference – Lash Gala sponsored by Belmacil and Elleebana

An exciting 2-day event bringing you the top expert International and Australian trainers and judges from the lash industry, who will freely share their knowledge, skills and time to help you to advance your skills as a lash artist. Lash Gala offers the benefit of face-to-face contact with all these amazing Industry leaders in the first event of its kind in Australia.

Are you a lash artist who wants to:

  • Update your skills?
  • Find out what is new in the industry?
  • Tweak and Perfect your technique?
  • Learn new tips and tricks from Industry leaders?
  • Meet and network with other artists from around Australia?

Then this is an event not to be missed!

View the website, purchase your tickets and to read more: www.lashgala.com.au

read more

Global Lash Summit Sponsored by Belmacil and Elleebana

Global Lash Summit Sponsored by Belmacil and Elleebana

Otto Mitter attended and was a guest speaker at the 2016 UK Global Lash Summit alongside some of the worlds heavy weights of the lash extensions world including Loreta Jasilionyte, Eva Zacharias, Jill Heijligers-Peloquin and Hillaree Brand to name but a few.

Lash Summit conference and training empowers the attendees to be an expert in their field and showcases multiple techniques and mastery of the applications of lash extensions.

Global Lash Summit is featured in USA, Canada and the UK to view the next Summit visit the website:  www.lashsummit.com

read more

2016 Elleebana Global Lash Lift Artist Awards Winners

2016 Elleebana Global Lash Lift Artist Awards Winners

Thank you and congratulations to all those who entered the 2016 Elleebana Global Lash Lift Artist Awards.

We are very proud to present this year’s winners:

3rd Place

Brooke Mizzi from Bare Beauty by Brooke.

2nd Place

Jess Ross from Beauty in Bloom by Jess

1st Place

Katherine Harwood from Mamacitas Beauty

Congratulations girls.

To view all entries check out our Instagram: www.instagram.com/elleebana

read more

2016 Elleebana Global Lash Lift Artist Awards

2016 Elleebana Global Lash Lift Artist Awards

We are super excited to announce a WORLD FIRST! The 2016 Elleebana Global Lash Lift Artist Awards!

The winner receives the TITLE of 2016 Elleebana Global Lash Lift Artist + Trophy + $1000 AUD cash!!! + $500 in Belmacil and Elleebana products!

2nd place receives $400 AUD worth of Belmacil and Elleebana Products + 2nd place award

3rd place receives $250 AUD worth of Belmacil and Elleebana Products + 3rd place award

This is an Instagram based competition, you can view the rules of entry here www.belmacil.com/2016award

Get uploading and who knows?? You could be one of the winners!

Entries close on at midnight 14th April Australian Eastern Standard Time and the winners will be announced on 16th April 2016 at 7 pm Australian Eastern Standard Time on our Belmacil Instagram page, we’ll be tagging the winners so keep your phones on!

read more

Belmacil and Elleebana Partner with Caronlab and Morrocan Tan for the Sale Event of the year

Belmacil and Elleebana Partner with Caronlab and Morrocan Tan for the Sale Event of the year

Belmacil and Elleebana are very excited to have partnered up with Caronlab, one of the beauty industry’s leading brands for products and education.

Like us, Caronlab is not going to Salon Melbourne and we have some amazing specials on offer which we wanted to share.

Everyone is also eligible to receive a FREE Lucky Dip Prize from Caronlab
(and there just may be a Belmacil goodie in there too!)

The deal period is from the 22nd of February to the 20th of March 2016.

Click the image below to see all the specials

read more

Elleebana Lash Lift – USA

Elleebana Lash Lift – USA

Otto Mitter travelled to Las Vegas this month to help launch our new team of trainers throughout the USA. The demand for the product has been growing and the call for trainers across the country was a must, so USA here we come! You can now train all across the country in various locations, please contact our head USA distributors for more information

www.myelleebana.com or www.skinlashstudio.com

read more

Congratulations to Keturah Day Spa

Congratulations to Keturah Day Spa

A special congratulations to Keturah Day Spa for taking out the Best Salon Training Award at the ABIA’s, it’s good to see that their hard work is paying off. Congratulations!

read more

Beauty Expo Australia 2015

Beauty Expo Australia 2015

 

 

 

 

 

The A team all together at the Beauty Expo Australia. It was a huge success, as always extremely busy speaking with clients and performing demonstrations. We love attending the expo which gives us a chance to speak with clients face to face. Supporting our clients is paramount and we love the opportunity to do so.

read more

Sleek Brows at Salon Melbourne

Sleek Brows at Salon Melbourne

 

 

 

 

 

 

 

Otto Mitter and Jazz Pampling hit the stage at Salon Melbourne to discuss all things brow. Sleek Brows was a hit with salon owners travelling from all over the country to attend our education sessions. For more information about training and dates around the country contact info@sleekbrows.com.au

Or you can view our training calendar here

read more

Sleek Brows 3D Brow Building Launches in NZ

Sleek Brows 3D Brow Building Launches in NZ

Sleek Brows 3D Brow Building is making its way to the New Zealand shores.

Arrow Beauty in Auckland will be stocking and offering training for Sleek Brows – contact Arrow Beauty on: http://www.arrowbeauty.co.nz/

read more

Proud Supporters of 2014 Worldskills Australia Competition

Proud Supporters of 2014 Worldskills Australia Competition

Belmacil and Elleebana are proud sponsors for the 2014 World Skills competition.

This year’s contestants in the Beauty and Client Services divisions will need to be proficient in lash and brow treatments and lash perming.  Belmacil and Elleebana are proud to provide the training kits, product for use at the competitions and support to these competitors.

Best of luck to all of the therapists competing in this championship.

http://www.worldskills.org.au/partnerships/national/

read more

Stage Presence at Brisbane’s Pro Make Up and Beauty Show

Stage Presence at Brisbane’s Pro Make Up and Beauty Show

2014’s Pro Make Up and Beauty Show held in June sparked some serious interest for Sleek Brows.

Our stage presentation and live demonstrations at this show captivated the audience and “WOWed” the onlookers as we covered our client’s scar right before their eyes.

This particular client has a scar that runs from above her eyebrow and through the brow creating an area that has little or no hair growth.  Using Sleek Brows 3D Brow Building techniques of Sculptured paint and Eyebrow extensions we were able to cover the scar and finish the brow to the wants and needs of this client.

We are looking forward to the Sydney Spa and Beauty Expo in August where we will be showcasing the Sleek Brows products, Belmacil, Elleebana Lash Lifting and perming products, SPM by Elleebana, Lash Extensions, Collagen Sheets and Skin Care ampoules.  Be sure to pop past our stand #1519 to see these amazing treatments in action.

read more

UK Distributors in the Media

UK Distributors in the Media

Our UK/Scotland distributors “The Brow Studio Group” talk all things lashes and brows this week.

To purchase or for training in Belmacil Lash and Brow Tints, Elleebana One Shot Lash Lift System or Sleek Brows contact The Brow Studio Group www.thebrowstudiogroup.com

read more

Sleek Brows – 3D Brow Building

Sleek Brows – 3D Brow Building

Innovation in the beauty industry.

Sleek Brows has arrived and boy do we LOVE this product!

Sleek Brows uses eyebrow extensions and other secret products to give a semi-permanent brow treatment that lasts up to 2 weeks or longer on many clients.

Check out facebook page www.facebook.com/sleekbrowsaustralia to keep in the loop of up and coming events.

You can view the Youtube video here

read more

Professional Beauty Magazine – Belmacil supports Bald and Beautiful Day

Professional Beauty Magazine – Belmacil supports Bald and Beautiful Day

 

Belmacil Eyelash Tints are supporting Bald & Beautiful Day in Newcastle in May.

Run by cancer support organisation, the Bald & Beautiful Foundation, Bald and Beautiful Day provides a day of fun, entertainment, pampering and wellbeing for adults living with cancer.

Guests are treated to a variety of treatments such as manicures, pedicures, massage, facials, lash and brow tinting, makeup and hair dos. The services and the products used on the day are all donated from various sponsors.

Otto Mitter, General Manager of Belmacil distributor, Ex-Import Niche Products, said:

“It is a beautiful feeling to make somebody smile! Ex-Import Niche Products and Belmacil are extremely proud to have been a part of this event for six years running. It helps to give people a better outlook on life when they need it the most. Ex-Import and Belmacil strive to support many organisations, however being able to use our eyelash and brow products to make these special people look beautiful and feel great about themselves is amazing for us.”

Bald & Beautiful is in its sixth year in Newcastle and this year for the first time, it will also be held on the Gold Coast, Queensland on the same day, Wednesday 5th May. The vision is to take Bald & Beautiful Australia-wide.

Western Suburbs Leagues Club, Hobart Road New Lambton in Newcastle, and Southport Sharks Function Centre on the Gold Coast.
For more information, visit www.baldandbeautiful.org.au.

Belmacil supports Bald and Beautiful Day

read more

Professional Beauty Industry Insight – Otto Mitter talks about doing the biz.

Professional Beauty Industry Insight – Otto Mitter talks about doing the biz.

General Manager of Ex-Import Niche Products, Otto Mitter, provides an insight into his company’s preferred manner of doing business with salons.

What can salons do to encourage staff to attend training, both internal and external?
We all know how important education is in today’s world; in the beauty industry in particular, there are new products and treatments being developed or re-invented constantly and to keep your salon ahead of the pack you must have your finger on the pulse and be willing to be creative with your treatment menus and attentive to what is going on in the industry. Importantly, keep your staff well-informed of everything that is happening (if they aren’t already) and keep them motivated.  Motivating your staff to attend workshops is not always an easy task, usually what gets results is to offer your staff an incentive for putting in the extra effort.  Recognise and reward your staff for being motivated, keep your communication open with them and explain the benefits that they will receive from learning something new; you could provide opportunities for advancement or give them tasks with greater responsibility if you feel they are competent enough to do so after their training.  This will give them a better sense of personal development and obviously help them become more accomplished in their profession.

How do you recommend salons increase their retail sales?
Firstly, make sure your staffing secrets extend beyond hiring the best, to hiring the best for your organisation. This is certainly going to help you increase your retail sales with the right staff in place. Specifically:
• Seek talented people with related experience
• People with a passion and enthusiasm for results
• Have effective communication skills and great listening skills
• Take pride in making sure treatments include home care maintenance and remember that it’s the therapist’s responsibility to make sure this happens.
It is essential to offer products that are high in quality, offer good return and that can be adapted easily into your treatment menu. Do your research into just how much return you do get from a product.  Listening to your clients is also important to help increase sales; make sure you are offering them products they actually need, otherwise it could turn into a very sour pitch and actually detract from a sale.  Why not take half an hour to look at the treatments and services you offer in your salon and think about what your clients might need or appreciate between appointments.

Aside from product, what do you believe to be the greatest contribution a supplier can make to a salon?
Salon support is certainly a must do for any supplier and providing promotional material and items that the salon can use to help them explain products and benefits to their clients is always helpful.  Training is definitely important, helping therapists develop new techniques, tips and tricks that will help them perform the treatment to the highest level.  Our company performs workshops regularly throughout Australia and New Zealand and the response from therapists is very positive. Therapists that want to be at the top of their game are constantly looking for ways to increase their knowledge and boost their profits.  Another point is to ensure your supplier has your details to help create business for you. Communicate with your supplier and let them know how you are going in your salon and what you are offering; this will help them remember you if they get any inquiries from the public.

What are the essential components of salon professionalism?
Customer service: Always make an effort to be happy and make your clients feel very welcome when they come into your salon. Here are some aspects to look at:

Knowing your customers’ needs
Identifying your key service activities
Delivering superior service
Follow-up

In a competitive marketplace it is important to provide superior service. Customers base their purchasing decisions on the service they receive, not just price, quality and availability.

Here’s a customer service checklist to look at:
Do you tend to over-promise and under-deliver?
Are there opportunities to improve your service?
Do you know if your customers value your customer service initiatives?
Do you have systems in place to deal with unhappy customers?

A clean and tidy work environment: Presentation is one of the first things a client will pick up on. Keep your salon looking slick! Check that all areas and equipment are in good working order and maintained, after all you make your livelihood from the beauty industry and your environment needs to project beauty.

Staff presentation: Make sure your staff is well groomed at all times.

Qualifications: Making sure your salon obtains the highest standards of training and qualifications is essential. Displaying your certificates of achievement in the salon will show your clientele that you are fully qualified and professional.

Procedures: Ensure that all your staff is up to date with workplace procedures and that they are following your salon code of conduct.

What do you believe will be the greatest challenge facing the aesthetics industry over the next decade?
Obviously, the economy is a big factor and is the word on everybody’s lips at the moment. We all know that this is a time where people are being a little more cautious about their disposable income and the beauty industry falls right into an impacted category.

However, on the other side, it is certainly an opportunity for many businesses to hold strong and be ready to capitalise when the market corrects itself. So keep your creative ideas coming, and stay positive.

For more information contact (07) 5576 6388 or visit www.belmacil.com

Ex-Import Niche Products

read more

Beauty NZ Magazine March 2012 – Eye-catching colour MADE EASY

Beauty NZ Magazine March 2012 – Eye-catching colour MADE EASY

 

One of our all time favorite articles that our team here at Ex-Import Niche Products had published back in March of 2012.

The art of colour customising your clients lashes and brows can be thought of as a time consuming task to some beauty therapists and is more often a method associated with hairdressing techniques, but those days are gone! Therapists are looking for ways to set themselves apart from their competition and become the therapist of choice for their clients and clients friends. So with that being said – It’s time to unleash your inner Van Gogh, get colour creative and give your clients some extra TLC that will have them raving to their friends and have them coming back for more of your artistic colour styling mastery. Steps to becoming a Lash and Brow colour stylist are much simpler than what you might think, a few basic rules apply but after that, let your artistic ability run free. Firstly it is good to have a sound knowledge of the colour wheel – visualise back to grade 4 and put on your painters frock…. Identify which are warm colours (Reds, Oranges and Yellows) and which are your cool colours (blues, greens and purples). This colour wheel will allow you to understand the relationship between the colours and what colours are used to neutralise other colours. This information can be especially helpful when lightening eyebrows by using a bleach or lighting creme. Then you can apply this knowledge to lash and brow tinting. When dealing with lash and brow tints – some of the browns used on brows are of a warm based hue (honey and red browns) and others are a cooler tone (light browns or ash browns, these have more of a green base). After identifying your clients base hair colour and discussing with them the result that they are looking for you can then consult your colour mixing knowledge to achieve your clients desired look. No two clients are the same so why give them the same lash or brow tint colour? Gloria is a gorgeous blonde with deep green eyes who you normally use plain old Black on. Why not offer Gloria a Dark Green shimmer with her tint by mixing Green and Black to accentuate her fantastic eye colour. Glorious Gloria will be raving to all of her friends about how you picked out her fabulous features and enhanced her style.

Mixing ratios are an important factor in colour customisation – mix a little too much of one colour and the result might not be what you or your client had hoped for. Belmacil Lash and Brow tints have made mixing ratios easy with their Colour Ratio Chart and Colour wheel, a simple and easy to read explanation of just how many additional results are achievable. Once your clients hear that they can have “glossy dark violet” lashes and the “ultimate brown” on their brows with exceptional “grey coverage” – you might need to order some new beds because your appointment book will be filling up fast.

As always the application technique when performing a lash and brow tint is incredibly important. Rumours of salons that don’t remove eye make up before applying a lash tint or cleansing the skin and prepping the brow before a brow colour may have you reeling but its not the only application no-no that happens. Some therapists still tint a clients lashes with their eyes open claiming its “the best way to tint both top and bottom lashes”. The best way to tint a clients top and bottom lashes is “safely”. There are products out there such as the Belmacil Protective Eye Guard, a plastic comfortable guard that rests under the eyes so you are able to pick up each one of those stray lower lashes and it also reduces the tint absorption into the protective paper eye shields – or tissues I hear you say (another no no). More tint on the lashes or brows gives a better result and with correct processing times helps to ensure the colour lasts.

Possibly the most important application technique when colour styling a brow for the first time is the technique called “TAKE YOUR TIME”… Applying tint to the tail end (thin end) of the brow first to build colour and definition is a great way to start. Allow this to process for a short time 1 – 2 minutes (depending on your chosen colours being applied and the base hair colour that its being applied to). Remove and reassess your clients results – decide whether they need another short application of the tint to the tail end or are you ready to apply the tint to the whole anchor (brow section closest to the nose) and tail end – or the complete brow. This technique allows you to identify how quickly your clients hair reacts to the colour

processing time – as we know everyone is different and processing times should be noted accordingly. You can make notes on their client card of the colours you have mixed and the ratios used as well as the the procedure and times involved, that way when the client comes in next, you know what you are doing and the process will be quicker.

In some cases when performing brow tinting, therapists put the colour on for a minute or two then take it off and leave it at that, which is fine, but remember this point, the longer you leave the colour on – the longer the tint will last. Most cases a maximum of 5 – 10 minutes is recommended for the longest lasting results, unless you are using a very dark colour on the brow and your client has light brows, in this instance you may require less time.

Lightening eyebrows – the holy grail of colour styling. We have heard time and time again that people are soooo scared to bleach or in better terms “lighten” a brow. But in some cases its a great way to get the result you are after. For example you have a client that has now lightened their hair colour but their brows are too dark, as a “brow colour stylist” you can give an overall harmonious look by lightening the brows and then applying a lighter shade of brown to better match the clients new hair colour. This is a specialised service that will take you to the next level and your clients will be impressed.

Grey coverage – To understand how hair turns grey, you have to understand how hair is formed. Cells in the hair follicle, called keratinocytes, build the hairs out of protein. Then other cells called melanocytes add melanin, or pigment, to the hair to give it its colour. Hair turns grey due to a decrease in the amount of pigment in it.

As we age, melanocytes start making less pigment so there is less of it to use when forming your hair. As the melanin declines, the hair becomes grey. At this point colour will still take on the hair as their is some pigment to develop on, but when your cells have run out of pigment altogether your hair will go white. At this point, it becomes very hard to dye your hair since there’s nothing for the color to stick to. In these cases you need to pre colour the hair, then re colour it again. In some cases unfortunately you still may have no luck.

A popular colour to use for for grey coverage is Graphite, this has a charcoal effect and it can be mixed with light brown or red brown to add warmth and pigment to give the desired result. Depending on what colours your client has for their hair colour, you can either add the warm (red, honey brown hues) or cooler tones (ash – light brown, dark brown) to match their hair colour and give the ultimate colour styling solution.

Versatility in a brand of lash & brow tint is essential in your ability to have more options for colour styling. You also need to take into account the quality, long lasting result of the product and profitability is a very important factor to consider, sometimes you may pay a little more per tube for a product but if you get more applications per tube by doing this, then it’s a smarter choice by far isn’t it? You need to make your services as profitable as possible.

When your skills with colour styling are proficient you will be excited to unravel your Colour Customisation menu to your clients. It will open up more possibilities for you to cater for your clients needs and give you that edge over your competitors.

If you’re interested in doing a colour styling workshop and learning advanced tips and tricks you can contact Belmacil Lash & Brow Tints info@belmacil.com or Arrow Beauty NZ to find out more.

read more

Pro Make Up and Beauty Show Brisbane

Pro Make Up and Beauty Show Brisbane

Belmacil Lash and Brow Tints and Elleebana products are proud to be exhibiting at The Pro Makeup & Beauty Show which is a must-attend event if you are a salon owner / professional makeup artist/beautician/academy teacher or student.  This will be a fantastic opportunity for you to experience firsthand, the latest and newest beauty/makeup trends.

If you are wanting to expand your knowledge, there will be award-winning educators both Australian and International, offering an array of speciality classes. There will both free look and learn presentations as well as investment education. If you are a lover of beauty/makeup you will need to feel the buzz of a trade show floor with many exhibitors offering their latest products for purchase.

Our demonstrations in Lash and Brow Colour Styling, Elleebana lash lifting and Semi-Permanent Mascara combining lash extensions will have our stand buzzing.  Stay tuned for our Pro Makeup & Beauty Show giveaways during the month of March! Be sure to follow our facebook pages – that’s where it’s all going to be happening!  https://www.facebook.com/belmaciltints

Come and be part of the very first Pro Makeup & Beauty Show and check out their website www.promakeupandbeautyshow.com.au

read more

Elleebana SPM Next Gen + Lash Extensions Classes – Enroll now

Elleebana SPM Next Gen + Lash Extensions Classes – Enroll now

Two fabulous new treatments that you can add to your menu that boosts your profit and brings you returning clients.

Our informative, hands-on and fun workshops use mannequin heads and live models so you can master the lash pick up and swipe technique before you master your separation.

We cover product knowledge, Health and Safety standards, Contraindications, Application, Removal, Infills, Profit and Styling tips all in the one class with the requirement for your submission of three before and after photos before your certificate is issued.

All items sold in the kits are available for purchase through our agents and are sold separately.

read more

Belmacil Student Tinting Award

Belmacil Student Tinting Award

Belmacil have been proud supporters for many years of our upcoming beauty therapists, we congratulate the recent winners of our Belmacil Student Tinting award.

Congratulations Jade Whittle and Alex Sheels for achieving best in lash & brow treatments at GCTA and Southbank institute of Technology.

read more

0

Your Cart