Check out our latest campaign for our Elleevate Mascara!

Check out our latest campaign for our Elleevate Mascara!

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Elleebana wins the 2020 Australian Lash Open – Favourite Lash Brand Award!

Elleebana wins the 2020 Australian Lash Open – Favourite Lash Brand Award!

We are happy to announce that we took home the award for Favorite Lash Brand of the year! Elleebana won this award after showing great industry leadership, innovation, and unique thinking. Unfortunately, the Lash Open was postponed due to the COVID-19 outbreak but we can’t wait for the event to take place in the future!

Thank you to everyone who voted for us, and the constant support we get from around the globe. We couldn’t do it without you!

 

Keep lifting lashes to new heights.

 

 

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Elleebana Covid-19 Announcement.

While the world faces such uncertainty there is an incredible amount of unease for health, business and what is yet to come.  Sadly there are no promises on any front and across all continents, this virus is taking effect, be it in the form of health issues or financial ones.

For business, this is an unknown platform as financial hardships have been faced before but not ever partnered with health issues.  Salons around the globe will face closures and loss of clientele because of the requirement of social distancing.  This is hard news to hear.  For many businesses this is an important time to pay attention to their health, safety and sanitation practises and in addition to these practices review the World Health Organisations recommendations for standard workplace practices – you can review these here:  https://www.who.int/docs/default-source/coronaviruse/getting-workplace-ready-for-covid-19.pdf?sfvrsn=359a81e7_6

Offering clients a level of reassurance that the place of business operates, and where possible exceeds, the government, local council and state recommendations for all levels of health, safety and sanitation could be the difference in the coming months between a business that survives or a business that thrives.

At Ex-Import we are highly focussed on the health, well-being, and safety of our own staff, our customers and stockists and will continue to monitor the progress of COVID-19.  Our focus at this point is to be as prepared as possible and manage what support possible to all our global Elleebana lovers.

For trainers who are employed by Ex-Import, Elleebana’s Global Head Office, we have enrolled and now have Certification of Acknowledgement for each trainer in the Australian Government Department of Health unit in Infection Control Training for Covid-19.  This is an important step that we are taking as employers together with adhering to all Government recommendations and World Health Organisation recommendations for continued operations and training to meet and exceed the required standards for our students that attend our courses or for those that are researching who to train with.

We will aim for continued operations where possible by utilising technology and the capability for many of our office team to operate remotely should this be a requirement and should we experience quiet times due to the cessation of global trades and training we will utilise this time to prepare for a strong return when possible because reliability during uncertainty will help support the beauty industry that we love so very much.

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Come Train With Us!

Come Train With Us!

Are you looking for a career in beauty? Elleebana are Global Leaders in Brow and Lash enhancement innovations! Come learn with us, Click here for training dates!

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Elleebana Master Trainer in TOP 5!

Elleebana Master Trainer in TOP 5!

Elleebana Master Trainer Jessica Eaton gets 4th place in the Lash World Cup in Amsterdam over the weekend!

And just like that, the Lash World Cup 2020 is done and dusted. We are so proud of team Australia “The Lash Wizards of Oz” for competing and flying the flag for our country!

With over 355 entrants from 40 countries, the team absolutely smashed it, and we are so happy to announce our very own Master Trainer Jessica Eaton placed in the top 5 in the world, now ranked 4th place in the world for performing the Lash Lift service using Elleebana Lash Lift products and Elleeplex ReGen!

Check out Jessica’s Fantastic work below:

To read more about Master Trainer Jessica Eaton, CLICK HERE!

Jessica attended the Lash World Cup back in 2018 as a visitor and guest with Otto and Zoe while Otto judged the lash lift portion of the competition, and her ultimate goal was to compete in 2020. Jess has not only achieved this goal but absolutely smashed it and we are so incredibly proud of her growth and achievements here.  Many would feel the impact of competing in a foreign country, surrounded by floor judges who were scoring contestants down for any slip in technique.  Some of these floor judges were among Jessica’s industry idols raising the apprehension even further.

Quickly brushing her models’ lashes through before she sent her model off to the blind judging component where Otto would review hers and all of the other contestants work, Jess was more than content with the result.  Remembering all of the preparation and focal points that the team all had discussed before she left for Amsterdam, Jess put what she knew into practise and is now proudly holding her well-earned rank of 4th place in the world for Lash Lifting.

What a fantastic start to 2020, we cannot wait to see more from Jessica and our other extremely talented Master Trainers.

The entire team “The Lash Wizards of Oz” all performed extremely well and represented our great land in the most passionate and professional way. 

We also want to congratulate another member of the “Lash Wizards of Oz” Natasha Gallier for winning “Miss Social Media”. Team Australia, you rock! 

#lashworldcup2020

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Otto Mitter talks Lash Placement

Otto Mitter talks Lash Placement

“I’m not talking about eyelash extensions placement or attachment, I’m talking about placement on the shields or rods during a lift. What is it exactly and why is it so important? Check out my video here where I discuss some considerations and in particular keeping an eye out for those tricky little anagen lashes that can hide under groups of lashes.

You really need to get your separation and placement correct and “separate carefully” right from the base and sometimes when working behind the client and you’re on the clock it can be easy to miss a few of these sneaky baby lashes. Comment below and let me know your thoughts on this and if you have struggled with what I go into in the video.

Hope this is helpful for you” – Otto Mitter

 

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Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

We are so excited to share that Elleebana Director Otto Mitter is Judging the Black Swan Global Online Lash Championship 2020!

 

 

To gain the quality of the competition, each category has three winners who will be chosen only by the judges. The judges consist of international professionals of eyelash extensions who have great experience in the evaluation of the precision of the application. 🥇🥈🥉

To enter Black Swan Global online eyelash championship 2020 visit their website CLICK HERE
  • Follow the rules of pictures to submit.
  • Read the competition rules.
  • Before you enter, make sure you have covered the following points:
  • You have decided which category you would like to enter.
  • You have selected your entry-level
Junior– You have been lashing for less than one year
Master – You have been lashing for 1-3 years.
Expert – You have been lashing over 3 years, and winners online and live.
PRO –  Trainers
Dates
Competition entry opens: 20th January 2020
Competition entry closes: 16th May 2020
Winners announced: 16th June 2020

We can’t wait to support this Championship.

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Let’s Talk Hair Texture!

Let’s Talk Hair Texture!

A very important part of the consultation process and sometimes difficult to master! Otto has done a video on this as he has helped many therapists on this topic over the years.

We hope it’s useful for you!

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Otto Mitter talks Brow Lamination!

Otto Mitter talks Brow Lamination!

Brow Lamination, Brow Lifting, Brow Wow, Brow Tame – whatever you wish to call it, the service is essentially a hot topic in the Brow world for 2019.

So, while Elleebana loves to be at the forefront of trends we don’t need to be the first to release something – we really only have to be the best. Wink wink.

Speaking of being the best, how do you get to be globally recognised for what you do? Well, it starts with understanding everything about your products, your formulations and the uses of it. No one better in the world to explain Brow Lamination like Cosmetic Chemist and Elleebana’s Managing Director, Otto Mitter.

In this video he shares the tip of the iceberg of his knowledge on this subject. Subscribe to our Youtube channel to keep up to date on our latest VLOGS.

 

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Lash Queens Feature in Professional Beauty

Lash Queens Feature in Professional Beauty

In an Australian first, Elleebana and Lashjoy have joined forces to put Australian lash talent on the global stage.

The two companies were on the lookout for two “outstanding lash stylists” to represent Australia at next year’s Lash World Cup in Amsterdam.

According to Elleebana director Otto Mitter and LashJoy owner Joy Crossingham, the World Cup, which will be held in February 15-16, is an outstanding opportunity to showcase Australian lash artists.

Mitter said he was inspired to launch an Australian lash team after attending the 2018 Lash World Cup with Elleebana general manager Zoe Mitter and master trainer Jess Eaton.

“We felt the competition was of an exceptional standard,” he said.

Otto Mitter

“We were not only impressed by the high quality produced by representatives from each country but also the calibre of the Lash World Cup team for putting on such a prestigious event and strongly believed that Australia needed to be involved.”

NOTE: Entries are now closed, but stay tuned for the winning stylists who will receive a return flight from their capital city to Amsterdam for the Lash World Cup in February as well as five nights’ accommodation at the Van der Valk Hotel A4 Schiphol and an entry into a Lash World Cup 2020 category of their choice.

Original Article from Professional Beauty. Written by Jenny Berich

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