Important announcement for our USA clients!

Important announcement for our USA clients!

To our dear, valued Elleebana clients in the USA:

Elleebana is a family owned and operated company that continues to strive for global excellence and nurtures all of our valued clients with the highest level of integrity, support, award winning education and innovative product development. Now in our 25th year in business, Elleebana proudly supplies products to distributors with reach into 60 countries around the globe.

Elleebana is proud of the fantastic and long-standing relationships it has with our distributors. As you know, over the last couple of months we have made some significant changes and improvements to our distribution structure in the USA. These changes were made after careful consideration and with the belief that they were in the best interests of our valued customers and clients. We had anticipated a smooth and professional transition, but we have become aware that over the past few weeks a number of inaccurate and misleading comments have appeared on social media spreading misinformation and painting Elleebana in a negative light. Despite this, we had hoped to move forward with positivity and not engage in a social media debate. With much reluctance, and after much encouragement from you – our customers, we now feel it is necessary to provide you with this statement.

We are excited to announce that we have established a subsidiary in the USA which will now be directly supporting the sub-distributors and trainers located there, offering the same exceptional standards of supply and education that our brand has come to be known for around the globe. The positive feedback about this new structure has been truly overwhelming and we are grateful for the support from so many for our brand. We have over 30 sub distributors and 70 trainers located in the USA, each dedicated to providing you with the exceptional service and support you have come to expect from Elleebana. These sub-distributors and trainers strive to deliver the best in education and innovative products for our customers with integrity and honesty. It speaks volumes to us that we have this level of continued support and we thank these sub-distributors and trainers for their decision to remain with the Elleebana brand despite attempts to diminish our reputation.

While we understand that changes in distribution structure can create challenges, one benefit to this new structure is our ability to deal directly with the FDA. We are aware that one story being circulated involves Elleebana and the FDA. Elleebana has supplied goods into the USA for over eight years without issue. In December of 2019, a makeup remover product included in one of our kits had a label misprint which triggered an FDA review and delay. When we became aware that this issue was not being addressed with the necessary diligence, Elleebana interjected, directly discussing the situation with the FDA and swiftly rectifying the situation. We are currently working through compliance with the FDA and our products are now readily available for distribution in the USA.

With an Elleebana subsidiary in place as the primary USA distributor we are confident delays like the one that occurred earlier this year will no longer take place. Sadly though, while the internet provides many conveniences and benefits, it also makes it possible for companies to register URLs using a strong brand name to lure in customers through google searches and then swap them over to their other product lines. While we are flattered when companies choose to use the Elleebana strong brand reputation to draw attention to their websites, this unethical marketing approach can lead to our customers being mislead. To ensure that you only purchase Elleebana products through our approved USA sub-distributors, please see our website for a current list:

WHERE TO BUY

Elleebana has some very exciting announcements coming soon with a brand new product line and range that is set to lift the lash game to new heights, stay tuned to our Instagram and social channels over the coming weeks to see all the news.

If you require any assistance whatsoever please don’t hesitate to contact our new head office – Elleebana USA – usa@elleebana.com or www.elleebana-usa.com and we will be more than happy to help.

Thank you for your continued support and we are hoping that you are all staying safe out there.

Keep lifting to new heights,

Otto Mitter

Managing Director
Elleebana Global

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Check out our latest campaign for our Elleevate Mascara!

Check out our latest campaign for our Elleevate Mascara!

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Elleebana wins the 2020 Australian Lash Open – Favourite Lash Brand Award!

Elleebana wins the 2020 Australian Lash Open – Favourite Lash Brand Award!

We are happy to announce that we took home the award for Favorite Lash Brand of the year! Elleebana won this award after showing great industry leadership, innovation, and unique thinking. Unfortunately, the Lash Open was postponed due to the COVID-19 outbreak but we can’t wait for the event to take place in the future!

Thank you to everyone who voted for us, and the constant support we get from around the globe. We couldn’t do it without you!

 

Keep lifting lashes to new heights.

 

 

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Elleebana Covid-19 Announcement.

Elleebana Covid-19 Announcement.

While the world faces such uncertainty there is an incredible amount of unease for health, business and what is yet to come.  Sadly there are no promises on any front and across all continents, this virus is taking effect, be it in the form of health issues or financial ones.

For business, this is an unknown platform as financial hardships have been faced before but not ever partnered with health issues.  Salons around the globe will face closures and loss of clientele because of the requirement of social distancing.  This is hard news to hear.  For many businesses this is an important time to pay attention to their health, safety and sanitation practises and in addition to these practices review the World Health Organisations recommendations for standard workplace practices – you can review these here:  https://www.who.int/docs/default-source/coronaviruse/getting-workplace-ready-for-covid-19.pdf?sfvrsn=359a81e7_6

Offering clients a level of reassurance that the place of business operates, and where possible exceeds, the government, local council and state recommendations for all levels of health, safety and sanitation could be the difference in the coming months between a business that survives or a business that thrives.

At Ex-Import we are highly focussed on the health, well-being, and safety of our own staff, our customers and stockists and will continue to monitor the progress of COVID-19.  Our focus at this point is to be as prepared as possible and manage what support possible to all our global Elleebana lovers.

For trainers who are employed by Ex-Import, Elleebana’s Global Head Office, we have enrolled and now have Certification of Acknowledgement for each trainer in the Australian Government Department of Health unit in Infection Control Training for Covid-19.  This is an important step that we are taking as employers together with adhering to all Government recommendations and World Health Organisation recommendations for continued operations and training to meet and exceed the required standards for our students that attend our courses or for those that are researching who to train with.

We will aim for continued operations where possible by utilising technology and the capability for many of our office team to operate remotely should this be a requirement and should we experience quiet times due to the cessation of global trades and training we will utilise this time to prepare for a strong return when possible because reliability during uncertainty will help support the beauty industry that we love so very much.

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Come Train With Us!

Come Train With Us!

Are you looking for a career in beauty? Elleebana are Global Leaders in Brow and Lash enhancement innovations! Come learn with us, Click here for training dates!

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Elleebana Master Trainer in TOP 5!

Elleebana Master Trainer in TOP 5!

Elleebana Master Trainer Jessica Eaton gets 4th place in the Lash World Cup in Amsterdam over the weekend!

And just like that, the Lash World Cup 2020 is done and dusted. We are so proud of team Australia “The Lash Wizards of Oz” for competing and flying the flag for our country!

With over 355 entrants from 40 countries, the team absolutely smashed it, and we are so happy to announce our very own Master Trainer Jessica Eaton placed in the top 5 in the world, now ranked 4th place in the world for performing the Lash Lift service using Elleebana Lash Lift products and Elleeplex ReGen!

Check out Jessica’s Fantastic work below:

To read more about Master Trainer Jessica Eaton, CLICK HERE!

Jessica attended the Lash World Cup back in 2018 as a visitor and guest with Otto and Zoe while Otto judged the lash lift portion of the competition, and her ultimate goal was to compete in 2020. Jess has not only achieved this goal but absolutely smashed it and we are so incredibly proud of her growth and achievements here.  Many would feel the impact of competing in a foreign country, surrounded by floor judges who were scoring contestants down for any slip in technique.  Some of these floor judges were among Jessica’s industry idols raising the apprehension even further.

Quickly brushing her models’ lashes through before she sent her model off to the blind judging component where Otto would review hers and all of the other contestants work, Jess was more than content with the result.  Remembering all of the preparation and focal points that the team all had discussed before she left for Amsterdam, Jess put what she knew into practise and is now proudly holding her well-earned rank of 4th place in the world for Lash Lifting.

What a fantastic start to 2020, we cannot wait to see more from Jessica and our other extremely talented Master Trainers.

The entire team “The Lash Wizards of Oz” all performed extremely well and represented our great land in the most passionate and professional way. 

We also want to congratulate another member of the “Lash Wizards of Oz” Natasha Gallier for winning “Miss Social Media”. Team Australia, you rock! 

#lashworldcup2020

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Otto Mitter talks Lash Placement

Otto Mitter talks Lash Placement

“I’m not talking about eyelash extensions placement or attachment, I’m talking about placement on the shields or rods during a lift. What is it exactly and why is it so important? Check out my video here where I discuss some considerations and in particular keeping an eye out for those tricky little anagen lashes that can hide under groups of lashes.

You really need to get your separation and placement correct and “separate carefully” right from the base and sometimes when working behind the client and you’re on the clock it can be easy to miss a few of these sneaky baby lashes. Comment below and let me know your thoughts on this and if you have struggled with what I go into in the video.

Hope this is helpful for you” – Otto Mitter

 

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Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

We are so excited to share that Elleebana Director Otto Mitter is Judging the Black Swan Global Online Lash Championship 2020!

 

 

To gain the quality of the competition, each category has three winners who will be chosen only by the judges. The judges consist of international professionals of eyelash extensions who have great experience in the evaluation of the precision of the application. 🥇🥈🥉

To enter Black Swan Global online eyelash championship 2020 visit their website CLICK HERE
  • Follow the rules of pictures to submit.
  • Read the competition rules.
  • Before you enter, make sure you have covered the following points:
  • You have decided which category you would like to enter.
  • You have selected your entry-level
Junior– You have been lashing for less than one year
Master – You have been lashing for 1-3 years.
Expert – You have been lashing over 3 years, and winners online and live.
PRO –  Trainers
Dates
Competition entry opens: 20th January 2020
Competition entry closes: 16th May 2020
Winners announced: 16th June 2020

We can’t wait to support this Championship.

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Let’s Talk Hair Texture!

Let’s Talk Hair Texture!

A very important part of the consultation process and sometimes difficult to master! Otto has done a video on this as he has helped many therapists on this topic over the years.

We hope it’s useful for you!

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Otto Mitter talks Brow Lamination!

Otto Mitter talks Brow Lamination!

Brow Lamination, Brow Lifting, Brow Wow, Brow Tame – whatever you wish to call it, the service is essentially a hot topic in the Brow world for 2019.

So, while Elleebana loves to be at the forefront of trends we don’t need to be the first to release something – we really only have to be the best. Wink wink.

Speaking of being the best, how do you get to be globally recognised for what you do? Well, it starts with understanding everything about your products, your formulations and the uses of it. No one better in the world to explain Brow Lamination like Cosmetic Chemist and Elleebana’s Managing Director, Otto Mitter.

In this video he shares the tip of the iceberg of his knowledge on this subject. Subscribe to our Youtube channel to keep up to date on our latest VLOGS.

 

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