Amy Carnelley
Amy Carnelley

Not your average beauty story, Amy grew up on the Morning Peninsula in Victoria. With the fresh sea air at her door step, Amy loved everything in life that allowed her soul to be expressive and creative from cooking and painting to learning many musical instruments.

Unsure what to do once commencing school and almost allowing fate to take its course, Amy’s sister entered her into a competition to win a scholarship to a beauty college and won. It was fair to say that beauty had chosen Amy. She completed her beauty diploma and started her career with Ella Bache working between two prestigious salons. The exposure of the 2 salons, both in different locations enabled Amy to grasp different environments and clientele within the one company and allowed her grow through treatment knowledge and salon management but Amy was yearning for more.

Amy started working in one of Australian’s top wholesalers where her true passion was sparked. Amy began working closely with students, salons and beauty professionals alike, guiding them and educating them in treatments, product knowledge and building close relationships with distributors and trainers, offering Amy a great amount of exposure for her confidence and a devotion to teach.

Fast-forward, Amy is now a Master Trainer for Elleebana. Her passion for supporting female business owners, therapist, working mothers and entrepreneurs, giving them the knowledge and tools to take their business to the next level is what drives her on a daily basis.  Her vast understanding of what it takes to run a business and the hurdles that come with that and choosing the right product to suit a salon needs is paramount. Having worked with thousands upon thousands of products in her years she has the familiarity of what works and what doesn’t. The strong belief that you are “forever learning” makes her an asset to any training situation.

Amy is still living beach side on the Mornington Peninsula, with her husband Matt and daughter Ava and feels incredibly lucky to work with Elleebana and can’t thank the universe enough for leading her to the beauty industry and now being able to share her love, skills and knowledge with the world.

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